HMD and Mattel launch HMD Barbie mobile phone

Human Mobile Devices and Mattel cooperated to launch a new HMD Barbie mobile phone on August 28. It has a pink appearance, is fashionable and cute, and brings Barbie into reality.

This product is sold in a gift box and comes with two phone cases: one in the colorful swirl design of the classic 1992 "Totally Hair Barbie™" doll, and the other It is a retro "shooting heart" design. There’s also a beaded lanyard that holds signature Barbie mobile accessories, including a roller skate and a Barbie-sized ice cream cone. Plus, choose from a range of sparkling crystals and vintage Barbie stickers to decorate it with.

Working closely with Mattel’s in-house design team, the HMD Barbie Phone exudes 100% retro Barbie style while incorporating plenty of modern sparkle elements. Not only does it have an eye-catching pink Barbie shell and a bonus interchangeable back case, crystal stickers and retro-style stickers are also part of the entire decoration.

It also comes with a Barbie-colored beaded lanyard, decorated with Barbie’s representative pendant accessories, from retro-style sunglasses to roller skates and palms tree, ice cream and a heart-shaped charm with the brand’s “B” on it. All of this is packaged in a cute Barbie and HMD brand jewelry box. The rich accessories make you feel like you have a new fashion item every day, which can be matched with your mood and ootd.

The phone is also equipped with a customized user interface, including Barbie wallpaper and Barbie app icons, and features related to digital health and light disconnection include "Digital Balance" Tips", "Barbie Meditation", and the "Self-Care Reminder" in the settings are designed to allow everyone to say goodbye to troubles and embrace life for a short time. Of course, mobile payment, which is exclusive to domestic users, is not absent.

There are also some easter eggs hidden in the device, involving important Barbie dates and vocabulary. Try typing "BARBIE" by pressing *#227243# and see what happens. .

The camera is equipped with a lady flash, showing the classic Y2K retro camera style, and also comes with a Barbie photo frame, which can add personalized decoration to the photos.

When you turn on your phone, in addition to the familiar "Hi Barbie!" welcome tone played when the device starts, you will also receive a missed call from Ken. Don't forget Add him to your contacts. All designs revolve around Barbie, and even Snake has replaced apples with watermelons. Snake’s eyelashes can be said to be the finishing touch.

As the first product launched in China, HMD chose JD.com as its exclusive sales channel. After the global release on August 28, JD.com has also officially opened reservations, and it will be officially launched on September 2. The HMD Barbie™ Phone gift box set is priced at ￥799.

Gift box packaging contents:

HMD Barbie™ Phone interchangeable back case*2 pink battery pink USB Type-C charging cable sticker*2 beaded lanyard and accessories cleaning cloth quick start guide

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