Is the blockchain game market aiming for the TCG market? "Competing globally! Behind-the-scenes stories of popular projects that shine with unique strategies" Audit report

On August 27, 2024, 0x Consulting Group and CoinPost held the official side event of the Web3 conference "WebX2024" "JAPAN Web3 Game Summit" at RED° TOKYO TOWER. In this article, we will be reporting on the session titled "Competing globally! Behind-the-scenes stories of hot projects that shine with unique strategies" .

The speakers were Kozo Yamada, co-founder and co-CEO of Digital Entertainment Asset, which operates the GameFi platform "PlayMining", and Takuya Tsuji, CEO of Eureka Entertainment, which develops the blockchain game "Coinmusume". , Mr. Takahiro Ishihama who develops the social service "Yay!" Miki Kawaguchi, Community Design Team Manager at 0x Consulting Group, served as the moderator. The first theme is
"Why are we aiming for globalization?"
. According to Mr. Yamada, the order is reversed, and he is using Web3 because he does not want to worry about restrictions such as national borders. He said that starting in Japan and expanding overseas, and starting with a centralized organization and decentralizing it, is a natural feeling for people in the Web3 industry.

左から石濱氏，辻氏，山田氏

川口氏

Next, Mr. Kawaguchi asked Mr. Tsuji, ``Do you feel any difference from previous game development?'' Mr. Tsuji said, ``It's better to focus on one global market without being aware of differences between countries,'' and suggested that English should be used as the language for token-related matters in particular.
On the other hand, in the game field, localization is absolutely necessary, and while I think non-localization like "STEPN" is ideal for token marketing, "Coinmusume" focuses on content. They talked about the struggles of having to make it available in Japanese, Korean, Chinese, and English.

Regarding tokens, Mr. Ishihama pointed out that the combined trading volume of all exchanges in Japan is probably only about 1/50th of Binance. Daily trading volume and liquidity are important for tokens to be bought and sold in a healthy manner, but the problem in Japan is that due to tax system issues, many people do not trade even if they own them. This seems to have led to a situation where the token price plummets even after a small amount of selling. Also, when asked if liquidity is the reason Yay!'s tokenomics is such that investors and users can coexist, Mr. Ishihama replied, ``Of course we are conscious of liquidity, but if we don't do that... "It doesn't scale"
. Using the "Pokémon Card Game" as an example, he explained that the presence of traders who are not interested in playing the game will expand the secondary market and increase the value of cards, and expressed his outlook that this is the future of the crypto asset market. .
Regarding the relationship between traders and players, Mr. Yamada gave an example of what is said in the real estate industry: ``If you could only trade the house you live in, the market would shrink significantly.'' traders are indispensable. However, the ideal world is one in which traders who were not interested in games become players. There's an aspect to everything that ``if you do it, you'll fall in love with it.'' ``PlayMining'' lets players do things like inspecting telephone poles (see related article) in exchange for the crypto asset ``DEP'' as a reward, but even if it's just for the money at first. It's okay to get them started, and they guide them so that they eventually think ``It's fun to try it''
.

Mr. Tsuji said that the problem is that the presence of traders causes prices to soar and players are unable to buy what they want, adding that if FT (fungible tokens, virtual currencies) are incorporated into the game, "What used to cost 100 yen today... However, tomorrow it will be 150 yen.''This is an inconvenience. He also said that although players tend to avoid complexity, the essential fun of Web3 lies in the tokens, so it is important to strike a balance. ``Coinmusume'' makes it easier to play by linking the exchange rate to the dollar, but Tsuji says that there will be some fluctuations in the rate, so some players will be able to enjoy it and others will not be able to enjoy it. As the smartphone game market has matured, the company seems to be expecting more people who have never played games to enter the game, rather than people who have played smartphone games in the past.

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