Capcom is strong in the puzzle genre of mobile games. 'Airou Island” gets off to a good start, 'Snoopy Drops” is popular with older people

Sensor Tower, which provides various data and analysis environments, announced today (August 27, 2024) that Capcom's smartphone apps "Monster Hunter Puzzle Airu Island" (iOS/Android) and "Snoopy Drops" ( Published a report on iOS/Android).

Monster Hunter Puzzle Airu Island, released on June 27th, is a puzzle game based on the worldview of the Monster Hunter series. The player takes on the role of an Airu who has washed up on a mysterious island that has been ravaged by large monsters, and aims to rebuild the island by completing the match-3 puzzles posed in each quest. On August 16th, it was announced that the game had surpassed 1 million downloads in global distribution (related article). According to Sensor Tower, it topped the free download rankings on the Japanese App Store and Google Play from its first day of release on June 27th, and remained at the top of both stores until July 1st. Looking at the download share by market from release to July 26th, Japan ranks first at 62%, followed by America at 20% and Taiwan at 5%. From this, it can be seen that
Monster Hunter is an IP originating in Japan, but it is also accepted in America and Asia
.

The rankings are the same in terms of revenue share by market, with Japan having an overwhelming share of 74%, and when combined with second place Amelia, it becomes 92%, making these two markets the pillars of revenue.

Looking at the revenue share of Japanese mobile games, it becomes clear that Capcom is a strong publisher of puzzle games. Looking at Capcom's revenue share by mobile game in Japan in the first half of 2024, Snoopy Drops is at the top with a 56% revenue share.

Snoopy His Drops is a mobile puzzle game released in September 2014, and is a long-running hit title celebrating its 10th anniversary this year. The user distribution of Snoopy Drops is different from that of general mobile games, which have a lot of support from young people. According to Sensor Tower's Audience Insights data, the user distribution of Snoopy Drops in Japan in the second quarter of 2024 is
35% male and 65% female
. This ratio can be said to be the opposite of that of mobile games, which are popular in Japan. The age distribution increases as the age increases, and the age group with the most users is 55 years and older, reaching nearly 40%. Sensor Tower assumes that older users are enjoying the game due to the Snoopy IP, easy-to-understand rules, and ease of use.

``Rockman Looking at the top 10 revenue share by mobile game, 6 are paid titles, indicating that the company has a unique revenue strategy that leverages the strengths of its IP.

In addition, Capcom's revenue share by mobile game in Japan for the first half of 2024 includes paid titles such as 3rd place

*All images posted are from Sensor Tower's blog (link).

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