It’s revealed that Meta has given up on developing a competing Apple Vision Pro product, mainly because the cost is too high

According to foreign media reports, Meta’s chief technology officer has all but confirmed that the company has given up on developing a device comparable to Apple’s Vision Pro.

Meta La Jolla

Ahead of the launch of the Vision Pro, Meta unveiled its four-year development plan for its virtual reality and mixed reality headsets. A big part of that was developing a product, internally codenamed La Jolla, that could have been a major competitor to the Vision Pro.

It is understood that Meta began development work on La Jolla in November 2023, but halted the project around mid-August 2024, possibly due to cost issues. This decision is said to have been made by Meta CEO Zuckerberg and CTO Andrew Bosworth, among others.

Apple Vision Pro

In fact, the $3500 Vision Pro has yet to be a huge success. Meta reportedly tried to keep the cost of the La Jolla headphones under $1,000, but it was nearly impossible.

It is believed that La Jolla will use a micro-OLED display, like the Vision Pro. While there are no specific details, the cost of these displays alone may be a significant factor.

Two unnamed sources within Meta have revealed that a relaunch of La Jolla headphones is possible. Additionally, technology developed for La Jolla, such as gaze tracking, will be used in other products as well.

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