Gate.io and FC Internazionale Milano Ink Partnership Deal to Bring Crypto Into Sports

Starting from the 2024/25 season, the Gate.io logo will adorn the sleeves of Inter Milan's playing kits in all competitions.

Cryptocurrency exchange Gate.io has announced a partnership with Italian Serie A champions FC Internazionale Milano (Inter Milan). The three-time Champions League winners will have the Gate.io logo on the sleeves of their playing kits starting in the 2024/25 season.

The partnership will see Gate.io's logo on the sleeves of the men's, women's, and Inter Milan U20 team jerseys. It marks the beginning of a collaboration between two giant brands that will bring mutual benefits to both communities. The duo share a winning culture in their various fields, and partnering up means uniting to promote the same technology-inspired vision and community-driven values.

Fans of Inter Milan can look forward to seeing new branded jerseys to herald the footballing season. This will include co-branded merchandise, exclusive content from the Gate.io team, and joint marketing activations. According to the duo, the partnership reflects the forging of a strong alliance between excellence in traditional sports and cutting-edge digital technology.

Han Lin, founder and CEO of Gate.io, expressed excitement about partnering with Inter, whose rich footballing history and committed fan base are spread globally.

“We are thrilled to announce our partnership with FC Internazionale Milano, one of the world's most iconic and successful football clubs,” said Lin. “Inter's rich footballing history, passionate fan base, and commitment to excellence on and off the pitch make them an ideal partner for Gate.io.”

Similarly, Alessandro Antonello, CEO of Corporate Inter, believes Gate.io will gain more global visibility as the sleeve partner. He said, “Thanks to this new agreement, Gate.io – which has over ten years' experience in the sector and shares our innovative spirit – will gain extensive visibility in all the competitions that we will participate in.”

“I am sure that together we will be able to achieve great results and involve Nerazzurri fans in new and exciting initiatives.”

Inter Milan players will debut the Gate.io logo on their sleeve jerseys on August 30 when they play Atalanta at the Giuseppe Meazza stadium.

Crypto Exchanges Are Aligning with Sports Entities to Promote Their Assets, a Trend that Is Catching On Fast

The partnership between Gate.io and Inter Milan is another step towards integrating crypto into everyday life. Another instance is the OKX Exchange partnering with Formula 1 team McLaren Racing in 2024.

Some Notable Examples of Crypto and Sports Collaborations

In 2021, the now-bankrupt crypto FTX Derivatives Exchange announced a partnership with NBA and American superstar Stephen Curry. He became its global ambassador, aiming to introduce sports fans to the world of cryptocurrency.

The Sacramento Kings have been accepting Bitcoin for sports merchandise and tickets in the NBA for some time now.

The increasing collaboration between the sporting world and the crypto ecosystem is encouraging, and it takes on various forms. Some instances include direct investments, sponsorship deals, and accepting digital currencies such as Bitcoin, Dogecoin, and Ethereum.

More examples include Manchester United's $27 million sponsorship deal with Tezos and NFL's Dallas Cowboys' deal with Blockchain.com during the 2022 season.

The recent deal between Gate.io and Inter Milan might signal the return of sports fans' engagement with cryptocurrencies, which is likely to become a constant feature of the sector's commercial aspect.

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