Big becomes small, curve becomes straight. Are mobile phone manufacturers dead if they repeatedly jump across the screen?

In the mobile phone industry, "innovation" is a keyword that is often mentioned. Although major manufacturers will emphasize the advancement of their technology and powerful configurations in their promotions, it is often difficult to bring a refreshing feeling to consumers in terms of the overall design of mobile phones. In order to break this status quo, some manufacturers have begun to try novel designs such as three-fold screen mobile phones. Although the actual effects of these attempts remain to be seen, they at least represent a breakthrough in existing designs. CNMO noticed that some manufacturers are beginning to look back on past design concepts and try to inspire new inspiration by "renovating" old design elements. According to various sources, CNMO has noticed that small-screen mobile phones and straight-screen mobile phones seem to be gradually returning to people's attention. It is expected that from the end of 2024 to the beginning of 2025, a number of domestic flagship and mid-to-high-end mobile phones will be released, many of which have abandoned previous design trends and turned to more classic small-screen and straight-screen designs. This "reversal" phenomenon in design is actually a return to the design style of five or six years ago or even earlier. As consumers have diversified demands for mobile phone experience, this return to classic design ideas may bring new vitality to the market. This is undoubtedly good news for users who miss the traditional feel and use experience. Big screen becomes small screen A few years ago, when Apple decided to eliminate the mini model in the iPhone series and launch the Plus series with a larger screen, many people thought that the era of small-screen mobile phones was over. However, recent sales data proves this prediction to be inaccurate. Neither the iPhone mini nor the Plus series have gained widespread favor in the market. It is worth mentioning that in markets such as Japan, iPhone mini still maintains good sales results. The success of two consecutive generations of small-screen flagships, Xiaomi 13 and Xiaomi 14, proves that the small-screen mobile phone market still has huge potential. As a result, in just two or three years, small-screen mobile phone designs that were once thought to be extinct are making a rapid comeback. Not only major international manufacturers like Apple and Samsung, but also domestic mobile phone manufacturers that had almost completely abandoned the design of small-screen mobile phones have begun to re-examine this market. For example, Xiaomi Mi 15 has confirmed that it will continue to use a 6.36-inch screen size. The screen sizes of the two flagship models, vivo X200 and OPPO Find X8, have also been significantly reduced. The screen size of vivo X200 is likely to be similar to Xiaomi Mi 15. In addition, there are rumors that an undisclosed manufacturer is developing a small-screen flagship, possibly Meizu, Realme or Huawei.

1. Small-screen mobile phones are recovering, with comprehensive upgrades in configurations

Although some measures are slightly conservative, the upcoming small-screen mobile phones have significantly improved compared to the products produced three or four years ago. They are equipped with advanced Snapdragon 8 Gen 4/Dimensity 9400 processors, ultrasonic fingerprint unlocking modules, periscope telephoto lenses and large-capacity silicon anode batteries, making their all-round performance more complete.

2. Competition in the small-screen flagship market is fierce

Although Xiaomi 13 and Xiaomi 14 have excellent market performance, part of the reason is the lack of sufficient competitors. As more domestic flagships join the competition, it is still unknown whether the small-screen mobile phone market can accommodate several products at the same time.

3. Curved screen to straight screen

Similar to the recovery of small-screen mobile phones, straight-screen design will also move from the fringe to the mainstream in the mid-to-high-end mobile phone market. Although the market share of curved screens continues to expand, straight screen designs have not been eliminated. Products such as the Redmi K series and iQOO digital series have always adhered to direct-screen designs and have performed well in sales.

Direct-screen mobile phones are back

It is reported that vivo X200 and OPPO Find X8, these two small-screen flagships, have not only reduced the screen size, but also abandoned the curved screen design of the previous generation and adopted Direct screen. At the same time, new models of the OnePlus Ace series have also joined the Direct screen camp.

According to sources who broke the news, from the end of 2024 to the beginning of 2025, Redmi K80 series, iQOO 13, OnePlus Ace series of new phones and realme GT Neo series of new phones will all use Direct Screen design. This means Direct Screen parties will have more options.

Advantages of direct screen design

1. Lower production costs
2. Easier body design
3. Reduce the chance of accidental touches
4. Tempered film can be used to reduce the risk of screen damage

Direct screen design Revival

With the advancement of technology, the screen borders of direct-screen flagships have been significantly reduced, making up for the disadvantages of direct-screen flagships.

Stir fried rice or listen to advice?

1. Consumers welcome small-screen flagships and direct-screen designs
2. Changes in the mobile phone industry (the end of the 5G era, advances in body stacking technology)

In particular, the success of Xiaomi 13 and Xiaomi 14 has given manufacturers confidence and prompted them Relaunch small screen flagship.

1. Popularity of straight screen design

Although curved screens have many advantages, their fragility also limits their development. In contrast, the more durable straight-screen design is favored by consumers.

2. Production cost advantage

The direct screen design can effectively reduce production costs, which is a major advantage for mobile phone manufacturers.

3. Technological Progress

In recent years, small-screen flagships and direct-screen flagships have made significant technological progress, improving design, performance and user experience.

4. Market changes and demand diversification

The diversification of consumer needs and the continuous innovation of technology have prompted the mobile phone industry to show a more diverse trend.

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