Motorola plans to become the third largest mobile phone brand in the world, excluding the Chinese market

Recently, CNMO noticed that according to overseas media reports, Sergio Buniac, senior vice president of Lenovo Motorola’s mobile business, announced the ambitious goals of Motorola’s smartphone business in an interview with the media: in three During the year, it became the third largest smartphone brand in the world outside China. This ambitious plan marks an important shift in Motorola's global market layout.

To achieve this goal, Motorola has launched an internal plan code-named "Gladiator Project" to formulate three major business strategic adjustments.

1. Change the contraction strategy and expand the global market, focusing on developing regions outside Latin America and North America.
2. Strengthen control of the high-end smartphone market, broaden the user base through Razr and Edge series devices, and cooperate with brands such as Pantone and Bose to attract Generation Z, women and B2B users.

Currently, Motorola is doing well in North America and Latin America. In the fourth quarter of 2022, its market share in the United States reached 6%, ranking among the top three; in Latin America, it ranked second after Samsung, with a market share of 24%. However, due to fierce competition, the Chinese market has been excluded from the top three global targets.

In addition, Motorola is committed to deepening the integration of artificial intelligence in smartphones to provide users with personalized experiences. As technology advances, Motorola will continue to innovate to meet the needs of consumers around the world.

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