Agency: OPPO led the Asia-Pacific smartphone market in the first quarter, Xiaomi ranked second

Asia-Pacific smartphone market shipments

According to a report by research organization TechInsights:

1. Market Trends

• In the first quarter of 2024, the Asia-Pacific (APAC) smartphone market Shipments increased 8% year-on-year.
• Down 7% sequentially, but still above Q1 and Q2 2023 levels.

2. Manufacturer ranking

• OPPO (including OnePlus) won the shipment champion in the Asia-Pacific region, with a market share of 15%.

3. Annual Growth

• The year-over-year growth in shipments is attributed to improving market conditions and inventory variance optimization.
• Chinese brands such as Huawei, Motorola, and Infinix have achieved triple-digit percentage annual growth rates.

  

  Brand

1. OPPO: won the first place in shipments, but fell 8% year-on-year.
2. Xiaomi: A year-on-year increase of 25%, ranking second with a market share of 14%.
3. vivo: ranked third with a market share of approximately 14%.
4. Apple: dropped to fourth place, with shipments decreasing by 14% year-on-year and market share of 13%.
5. Samsung: ranked fifth with 11% share.

(Proofreading/Sun Le)

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