Apple's iPhone shipments in China increased by 12% in March after significant price cuts

According to Jiwei.com, China's iPhone shipments surged by about 12% in March after Apple and its retailers slashed prices, indicating that Apple's efforts to curb the accelerated decline in sales are yielding initial results. Data from the China Academy of Information and Communications Technology showed that shipments of foreign-branded smartphones, the vast majority of which were Apple iPhone devices, rose year-on-year to 3.75 million units in March, compared with a 37% decline in the first two months of 2024. reverse.

1. When answering analysts’ questions about the March quarter last week, Apple CEO Cook said that China’s iPhone business has grown.

2. Apple has been working hard to turn around its China business since factors such as the rise of Huawei began to inhibit its China business in 2023.
3. Apple and its Chinese distributors will start cutting prices in early 2024. Apple surprised investors last week when it reported a sharp rise in quarterly revenue in China, after months of data showing an accelerating decline in iPhone sales.
4. Cook said iPhone revenue in China was growing "as reported" before adjustments were made in 2022 due to supply chain disruptions due to the epidemic.
5. Since China is a huge market and global production base for iPhone, investors are paying attention to Apple’s performance in China.

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