Apple sales plummet IDC: Global iPhone shipments fell 9.6% in the first quarter

Quick Technology News on April 15th, market research organization IDC released a report today stating that Apple’s global iPhone shipments fell by 9.6% from January to March. This can also be seen from Apple's promotional activities. iPhone prices have been reduced during Christmas and Chinese New Year activities, and even the official website has launched promotions directly. As for third-party prices, they have been further reduced. The iPhone 15 Pro 256GB currently priced at 8,999 yuan can even be purchased for around 7,200 yuan, with a price difference of nearly 2,000 yuan.

Apple in the domestic market is even more miserable. The domestic mobile phone activation volume data released by BCI in the first quarter of 2024 shows that the third largest activation volume in this quarter is vivo (including iQOO), Honor, and Huawei. Apple ranked only fourth, with activation volume falling 20% ​​year-on-year to only 10.569 million units.

On the other hand, Huawei has been making rapid progress since the launch of the Mate 60 series:

1. The number of domestic activations in the first quarter increased by 81% year-on-year to 10.584 million units;
2. accounted for 15.5%.

Some analysts said that Huawei will seize a lot of Apple's share in the high-end market this year, especially with the upcoming release of the P70, which will make up for the shortcomings of imaging hardware and further seize Apple's high-end market.

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