Why iPhone’s U.S. market activation share drops to six-year low

[Global Network Technology Comprehensive Report] According to foreign media reports on April 25, market research organization CIRP recently released a report stating that the iPhone’s activation share in the US market has fallen to a six-year low. This data has triggered industry concerns about Apple's competitiveness in the US market.

The report shows that the proportion of iPhone activations decreased

1. The share of iPhone activations decreased# 🎜🎜# Compared with the same period last year, the activation ratio of iPhone has dropped significantly. CIRP noted that the iPhone currently accounts for only about one-third of new phones activated in the U.S., compared with last year's report showing the iPhone had a 40% activation market share.

2. Causes There are many reasons for the decline in iPhone activation share:

Smartphones Prices are rising, extending mobile phone replacement cycles.
• When the iPhone is updated, new features are reduced, which reduces consumers’ motivation to switch.

3. Android devices dominate Android devices are gradually taking over the market with a wider price range and diverse brand choices. dominant position.

4. Warning to AppleThe decline in iPhone activation share is a wake-up call for Apple. Facing the strong rise of the Android camp, Apple needs to constantly adjust its strategy to adapt to market changes and maintain product innovation and competitiveness.

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