After 5 months, Samsung surpassed Apple to regain the top spot in global smartphone sales

1. Samsung regains the top spot in smartphone sales

According to micronet news, Samsung Electronics regained the top spot from Apple after 5 months with the successful launch of the Galaxy S24 series, the world’s first artificial intelligence (AI) mobile phone The world's No. 1 sales smartphone. The latest sales growth of new foldable phones such as Samsung Galaxy Z Fold5/Flip5 also contributed.

2. Samsung surpassed Apple in market share

According to data released by Counterpoint and Hana Financial Investment market research companies on March 31, Samsung smartphone sales reached 19.69 million units in February this year, accounting for 20% of the market share; Apple sold 17.41 million units and held an 18% share. This is the first time Samsung has regained its global leadership position since September last year when it had a market share of 20% and Apple's 19%.

3. Samsung performs well in European and American markets

Samsung maintains its leading position in Europe with 34% market share. It also performed well in Apple's home base of the United States, where Samsung's market share jumped from 20% in January to 36% in February, effectively grabbing share lost to Apple (from 64% to 48%).

4. Galaxy S24 series is indispensable

The main contributor to Samsung regaining the top spot is the Galaxy S24 series launched in January, with sales of 6.53 million units as of the end of February. Although this is 10% less than the previous generation Galaxy S23 (7.24 million units sold as of February 2023), the performance of the Galaxy S24 series, which was launched about ten days later than the previous generation, is also worthy of attention.

5. Galaxy S24 series surges in US market share

Thanks to the Galaxy S24 series, Samsung’s market share in the US market, where high-end mobile phones compete, has soared. 52% of Samsung's U.S. smartphone sales in February came from the Galaxy S24 series. The phone has been praised by the industry for its AI features that have won over U.S. consumers, such as real-time translation of calls into 13 languages, automatic note organization, summarization, translation, and a Circle and Search feature that initiates searches by drawing a circle on the screen.

6. Foldable screen mobile phone sales have grown steadily

Foldable screen mobile phones, another pillar of Samsung’s smartphone product line, have also received positive responses. In the six months to the end of February this year, the Galaxy Z Fold5/Flip5 series sold a total of 7.39 million units (Flip: 4.76 million units, Fold: 2.63 million units), slightly surpassing the Galaxy Z Fold4/Flip4 series (Flip: 4.55 million units) , Fold is 2.8 million units), and the latter’s total sales are 7.35 million units. A Samsung Electronics official said increased sales of higher-end mobile phones with higher profits will help improve performance.

7. Samsung plans to use judicial litigation to accelerate its layout

Samsung plans to use the U.S. Department of Justice’s lawsuit against Apple for alleged “violation of antitrust laws” to accelerate its strategy to dominate the high-end mobile phone market. According to the U.S. Department of Justice, Apple intentionally slowed down text and video transfer speeds from iPhones to Android phones and blocked connection compatibility between iPhones and Samsung services/products such as Samsung Pay and Galaxy Watch. If found guilty, Apple could face astronomical fines and other corrective measures.

8. Samsung will continue to make efforts in the second half of the year

Samsung plans to launch new folding screen products in the second half of this year and continue its offensive. Since March 28, a software upgrade has begun deploying AI capabilities to last year's high-end Galaxy products, including the Galaxy S23 series and Galaxy Z Fold5/Flip5 models. Samsung plans to step up pressure on Apple in the crucial North American high-end mobile phone market through price discounts and other promotions.

The above is the detailed content of After 5 months, Samsung surpassed Apple to regain the top spot in global smartphone sales. For more information, please follow other related articles on the PHP Chinese website!