In 2023, Google Pixel mobile phone’s US market share reached a record high, but it is still difficult to shake the positions of Apple and Samsung

IT House reported on March 21 that compared with giants such as Apple and Samsung, the market share of Google Pixel mobile phones has not been high. However, the latest report shows that Google's efforts are paying off, with Pixel phones hitting a record high in U.S. market share.

IT House noted that according to the latest data from IDC, the share of Pixel mobile phones in the US market in 2023 will be approximately 4.6%, much higher than the 3.6% in 2022 and 1% in 2021.

This performance is particularly impressive because there are three key factors to consider:

1. Overall U.S. smartphone shipments fell by approximately 6.9% in 2023 due to lower demand.
2. Besides Google, the only vendor to achieve market share growth is Apple, whose share increased from 47.6% to 51.9%.
3. Despite a 13.6% year-on-year decrease in shipments, Google still achieved market share growth.

This means that Google has become a new force in the top five mobile phone market shares in the United States and is the only Android phone original equipment manufacturer (OEM) to grow its market share in 2023.

Of course, whether it can truly challenge the dominance of Apple and Samsung is the biggest problem facing Google. Despite its progress, Google's market share remains well below those of the two giants.

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