Japanese media focus on Apple iPhone sales plummeting in China

iPhone?大幅下降24%。香港市场研究公司Counterpoint报告显示，自2024年初起的6周内， iPhone to a double-digit decline in sales of major manufacturers such as Apple, OPPO, vivo, sales of new Huawei's "Mate60" series increased by 64% year-on-year.

1. Counterpoint believes this is due to a lack of innovation in the iPhone15, as well as the fact that Apple was forced to implement a price-cutting strategy in January due to declining sales in the Chinese market .

Chinese smartphone makers are launching new features

Chinese smartphone makers are actively launching products with new features such as generative AI and photo editing to attract consumers.

3. Manufacturers like Honor and vivo have made significant moves in the field of AI.
4. Even though Apple plans to announce its strategy in the field of generative AI during 2024, the market believes that Apple is lagging behind competitors in this area.

Apple's declining competitiveness

5. After At the beginning of 2024, Apple's shares continued to decline, and its total market capitalization was surpassed by Microsoft.
6. This indicates that Apple's competitiveness in the Chinese market is gradually declining.

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