Agency: India’s smartphone shipments surged 28% in Q4 last year, with Xiaomi winning the championship

According to micronet news, research institution TechInsights statistics show that in the fourth quarter of 2023, Indian smartphone shipments increased by 28% year-on-year to 38.2 million units. This is also the highest quarterly growth rate in India's history. The top three are Xiaomi, vivo and Samsung, with market shares of 18.8%, 17.8% and 16.2% respectively.

In the fourth quarter of 2023, the Indian smartphone market grew due to the following factors:

1. Holidays
2. 5G momentum
3. Favorable external factors

Xiaomi re-entered the Indian market with its mid-range 5G devices. Samsung continues to focus on value rather than shipments, and its high-end and foldable phones are popular with Indian consumers.

5G mobile phones are becoming mainstream in India, with 5G mobile phone shipments accounting for more than 50% in both the fourth quarter and the full year of 2023.

For the whole of 2023, India’s smartphone shipments fell slightly by 1% to 146.5 million units. Xiaomi, vivo, and Samsung rank in the top three, followed by OPPO and realme.

Some institutions predict that the Indian smartphone market will continue to grow by single-digit percentages in 2024. Vendors to watch include Transsion, Xiaomi, Apple and OnePlus.

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