Apple executives talk about iOS 18 photo app design innovation: High degree of personalization is the key

IT House News on July 6, in an interview with The National, three Apple executives talked about the new design of the iOS 18 Photos app, which the official called "the largest photo app redesign in history."

Billy Sorrentino, senior director of Apple’s human-computer interface design team, explained the motivation behind this major redesign,

IT House translated part of his opinion as follows:

1. As features, users, and libraries increase, so does the density of [Photo] applications.
2. So we created a simple, streamlined single-view photo experience built on deep intelligence. The new Photos app is designed with a strong focus on customization, giving users more control over the layout of the interface.

Della Huff, product marketing team manager for Camera and Photos at Apple, explains:

3. By combining deep intelligence with flexible customization options, the Photos app can be even more personal. Everyone has a different workflow, so automated customization is really key here.

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