Crypto.com Announces Partnership With UEFA for the UEFA Champions League

The partnership entitles Crypto.com, a cryptocurrency platform, to bear the flag of a global sponsor under a multi-year agreement.

Crypto.com, a cryptocurrency platform, has joined hands with UEFA to become a Global Sponsor of the UEFA Champions League. This partnership marks a historic moment as Crypto.com becomes the first and exclusive crypto platform to attain the status of a Global Sponsor for the UEFA Champions League.

The partnership will officially commence at the UEFA Super Cup on August 14, 2024, with Crypto.com branding being showcased as an official Global Sponsor.

This partnership will encompass various elements, including driving fan engagement within the stadium, creating unforgettable moments, and supporting innovative advertising campaigns. It will provide Crypto.com with access to a broader audience, particularly those engaged in the world of sports, as part of its efforts to connect with the sports and entertainment community and expand its user base, which currently surpasses 100 million.

Commenting on this exclusive partnership, Steven Kalifowitz, Chief Marketing Officer at Crypto.com, stated that this partnership is a significant step in their mission of engaging with customers. It is a result of building a successful brand plus community via innovative and groundbreaking moments. Kalifowitz also highlighted the tournament’s reputation as one of the most iconic global sporting events.

In response, Guy-Laurent Epstein, UEFA Marketing Director, acknowledged Crypto.com's contribution. Epstein stated that Crypto.com is a renowned supporter of teams and events, and this collaboration marks an exciting new chapter for them as well. They are now preparing to embrace new technology to enhance the experience for their community and fans.

Crypto.com has now partnered with several iconic events, people, and places, including Formula 1, UFC, The FIFA World Cup 2022, and Crypto.com Arena in Los Angeles, among others.

This partnership comes at a time when the crypto market is recovering from the recent crash. Such associations help digital tokens gain larger recognition and adoption across the world.

Crypto.com had previously collaborated with the AFL Event Office. A partnership with the online portal has enabled the users of the crypto platform to buy premium packages of events via Crypto.com Pay on the official website of AFL Event Officer. The development began on June 27, 024, when users received a limited-time offer of 10% CRO, valid until July 26, 2024.

Next, Crypto.com entered into a partnership with the Abu Dhabi Combat Club ahead of the ADCC Submission Fighting World Championship 2024. This development dates back to July 30, 2024, making it official for Crypto.com to become the exclusive crypto partner of the event, which is slated to happen in Las Vegas, Nevada, from August 17-18.

For now, all eyes are on Crypto.com and UEFA to see how the partnership takes shape in the future. Both sides seem enthusiastic about venturing into the landscape of innovation and engagement, which bodes well for their association.

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