SAIC Volkswagen announces high-level personnel adjustments: Tao Hailong concurrently serves as party committee secretary

A few days ago, the SAIC Group Party Committee decided that Tao Hailong, general manager of SAIC Volkswagen, will also serve as secretary of the SAIC Volkswagen Party Committee. Fu Qiang, former executive director of SAIC-Volkswagen's brand marketing business, succeeds Yu Jingmin as executive deputy general manager of sales and marketing of SAIC-Volkswagen and general manager of Shanghai SAIC-Volkswagen Sales Co., Ltd.

Facing challenges such as new energy and intelligent transformation and market structure reshaping, in 2023, SAIC Volkswagen will make efforts from multiple aspects such as product strength, brand strength, and service strength to achieve coordinated development of fuel vehicles and new energy vehicles. , annual sales of 1.215 million vehicles.

In 2024, SAIC Volkswagen will continue to take advantage of the trend, focus on youth and diversification, promote the brand to communicate with users more directly and efficiently, and successively launch the 40th anniversary gratitude gift, "Summer Storm", value-preserving repurchase, and value-preserving rejuvenation. New and other market initiatives, from January to July, SAIC Volkswagen sold nearly 600,000 vehicles, with multiple fuel models ranking the best in the market segment; new energy models sold 70,000 vehicles, and Cicada joint venture topped the sales of electric vehicles; SAIC Audi sold 21,000 vehicles , achieving a growth of 96.4% compared with the same period last year.

This year is also the 40th anniversary of the founding of SAIC Volkswagen. Standing at a new starting point in its 40th anniversary, SAIC-Volkswagen is gathering the superior resources of both shareholders to further enrich the company's product line and further enhance its product strength and innovation capabilities. While continuing to adhere to high-quality vehicle manufacturing, the new leadership team will focus on accelerating the company's intelligent and electrified transformation, attracting and impressing customers with products and services that are more in line with user needs, more competitive, and more emotionally connected, and continue to expand the user base. scale and promote high-quality and sustainable development of enterprises.

Fu Qiang, born in 1977, is a working graduate student, MBA, and economist. He joined SAIC-Volkswagen after graduating in 1999 and served successively as sales manager of the South China Sales Service Center, after-sales service customer service manager, and manager of the Volkswagen brand network development and management department. , Powertrain and Platform Management Department Manager, Volkswagen Brand ID. Marketing Department Manager, Volkswagen Brand Marketing Executive Director, etc. He has participated in the establishment of the ID. pure electric product marketing system, promoted the reform and transformation of the Volkswagen brand marketing system, etc., and is familiar with SAIC Volkswagen Full business process, understanding of the full link operation of marketing, and rich experience.

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