The live event of 'Watching the Olympics in Cinemas' has concluded: a total of more than 2,300 screenings nationwide, with a total box office output of nearly 2.2 million yuan

According to news from this website on August 12, China Film Co., Ltd. announced today that the 17-day 2024 Paris Olympic Games has officially concluded. More than 800 theaters across the country have participated in the live screening of this Olympic event, with a total of more than 2,300 screenings. The total number of viewers reached 55,000, and the total box office revenue was nearly 2.2 million yuan.

▲ Picture source is the official public account of China Film Co., Ltd., the same below. According to the introduction, China Film selected 800 theaters that are technically qualified, operationally standardized and influential from tens of thousands of theaters across the country to participate in this event Judging from the results of the Olympic live broadcast market, audiences are receptive to this emerging format. Tickets for some popular events in many cities are hard to come by.
This "Watching the Olympics in Cinemas" event started from the first live broadcast of the opening ceremony of the 2024 Paris Olympics, including Zheng Qinwen who won the first Olympic singles gold medal in China's women's tennis team and the single-game national box office of the table tennis mixed doubles final exceeded one million Such an important moment. In addition, popular Olympic sports including men's basketball, women's volleyball, and badminton were also shown live on movie screens for the first time.

Compared to about 400,000 screenings per day in the national film market, the most Olympic live broadcasts in a single day were 405 of the table tennis mixed doubles finals, accounting for only 0.1% of the total scheduled films, but generating 1% of the national box office, breaking through Millions of dollars. It can be seen that the Olympic live broadcast has a minimal impact on the film schedule, but has a more obvious optimization and supplementary effect on the market. It can still bring high movie attendance and box office even though it takes up very few film screenings.

China Film Group has previously cooperated with China Television Station and Satellite TV to introduce live broadcasts of concerts and artistic evenings such as "2024 Vienna New Year Concert" and "China Central Radio and Television Station 2024 Spring Festival Gala" into cinemas on a pilot basis.

China Film stated that it will summarize the experience of the "Watching the Olympics in Cinemas" live broadcast event, continue to develop non-film live broadcast content, introduce a variety of screening content such as dramas, operas, concerts, sports competitions, etc., to create a rich type of live "second scene" .

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