Super Harman Kardon, Marshall ranks first in China’s Bluetooth speakers

According to a report from RUNTO, in the first half of 2024, the sales volume of China’s smart speaker market in both online and offline channels totaled 8.055 million units.

Online monitoring data shows that in the second quarter of 2024, Marshall’s market share reached 14.7%, a year-on-year increase of 2.9 percentage points, becoming the first in China’s Bluetooth speaker online market.

2023-2024Q2 China Bluetooth speaker online market brand sales share

Marshall has focused on desktop speaker products since entering the Chinese market in 2017, and has actively expanded the portable speaker market in recent years. Its products quickly won the favor of the market with their unique retro designs and excellent sound quality.

Harman Kardon dropped to second place. This brand mainly provides home-style desktop speakers and computer speakers. It is famous for its high-looking products, especially its various crystal speakers using glass as raw materials, which are deeply loved by consumers. . In the first half of 2024, its market share increased by 3 percentage points compared with the same period in 2023.

Domestic brands such as Edifier, Sony Ericsson, and Shanshui will all see a slight decline in market share in the second quarter of 2024.

Although Edifier has launched a number of new desktop speakers with home decoration attributes in recent years and achieved good sales results, due to the reduction in demand for computer speakers, Edifier, which originally mainly served the computer speaker market, has not been able to achieve success in the overall market. Breakthroughs can be achieved.

At the same time, domestic brands such as Sony Ericsson and Shanshui have continued to decline in their market share due to the contraction of the low-end market and the slow process of high-end products.

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