Luotu Technology: China's e-paper tablet sales in the first half of 2024 were 809,000 units, a year-on-year increase of 58.6%

News from this site on August 8, according to the latest "Global E-Paper Market Analysis Quarterly Report" released by Luotu Technology, in the first half of 2024, global e-paper module shipments were 105 million pieces, a year-on-year decrease of 15.7%.

▲ Source: Luotu Technology, the same below

Among the two major categories, the global shipment volume of e-paper labels in the first half of the year was 95 million pieces, a year-on-year decrease of 13.5%; the global sales volume of e-paper tablets in the first half of the year was approximately It was 4.88 million units, a year-on-year increase of 6.8%. Among them, shipments of e-paper label terminals accounted for 90.5% of e-paper modules.

This site has learned that In the first half of 2024, the omni-channel sales of China’s e-paper tablet market accounted for 16.6% of global sales, reaching 809,000 units, a year-on-year increase of 58.6%, and the growth rate is much higher than the global . This is mainly due to the promotion of e-paper office notebooks and study notebooks, which has also significantly increased the share of the Chinese market in the world.

In the first half of 2024, the sales volume of China’s electronic paper tablets in the online public retail market (excluding content e-commerce companies such as Doukuai) was 534,000 units, a year-on-year increase of 55.2%; the average online price was 2,405 yuan , a year-on-year increase of 171 yuan. Affected by the increase in average price, sales increased higher than sales volume, by 65.4%, to 1.28 billion yuan.

In terms of product types, Luotu Technology divides e-paper tablets into readers, smart office notebooks, and smart study notebooks according to application scenarios.

Online monitoring data shows that the internal market share of e-paper readers is 45.3%, a decrease of 5.6 percentage points from the same period last year. The market share of office laptops was 34.4%, a decrease of 6.4 percentage points from the same period last year. The study book market share reached 20.3%, an increase of 12 percentage points from the same period last year.

Reference

Semi-annual report | Global e-paper module shipments fell by 15.7% in the first half of 2024; the tablet scale was nearly 5 million units, bucking the trend and growing by 6.8%

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