Canalys: Global tablet shipments in Q2 2024 will increase by 18% year-on-year to 35.9 million units, with Apple, Samsung, and Huawei in the top three

According to news from this site on August 6, Canalys released a report today. In the second quarter of 2024, global tablet shipments increased by 18% year-on-year to 35.9 million units. Meanwhile, Chromebook shipments rose 4% to 6 million units as the education market returned to typical seasonal purchasing patterns.

Canalys analyst Kieren Jessop said: "The tablet industry performed well in the first half of 2024 and after a difficult 2023, it is expected to improve further in the second half. As domestic manufacturers have adopted active market strategies, increased Tablet penetration in China, China's tablet market is showing strong growth momentum as these manufacturers target the international market, shipments in the Middle East, Central and Eastern Europe are also rising, driven by the government's education tender. The growth in demand, and the guidelines for local device manufacturing are also expected to benefit the future growth of deployed manufacturers.”

The Q2 global tablet shipment rankings for 2024 are attached to this site:

1. 2024. In the second quarter, Apple continued to lead the global tablet market, shipping 13.9 million units and accounting for 39% of the market share.

2. Thanks to strong shipments of Samsung flagship models and growing demand in emerging markets in the Asia-Pacific region, it achieved year-on-year growth of 13%, with shipments of 6.8 million units.

3. Driven by domestic and European, Central and African (EMEA) market demand, Huawei ranks firmly in third place, with shipments of 2.5 million units, a year-on-year increase of 51%.

4. As Lenovo strengthened its global business, it ranked fourth, with shipments of 2.5 million units, a year-on-year increase of 16%.

5. Xiaomi ranks fifth, surpassing Amazon with a significant 106% growth rate and 2.1 million units shipped.

Global Chromebook Market Performance

Canalys analyst Greg Davis said: "Chromebook shipments experienced typical seasonal growth in the second quarter, up 4% year-on-year, with shipments of just over 6 million units. Chromebook shipments were supported during the quarter by regional education funding programs such as the U.S. Emergency Connectivity Fund (ECF), which requires disbursement by the end of the second quarter of 2024. Discount promotions in retail channels also helped. Due to consumer demand for Chromebooks, especially the use of bring-your-own-device (BYOD) in educational environments, although shipments are expected to decline sequentially in the third quarter, as Chromebooks gain a foothold in the education field, and the end-to-end With the further integration of AI functions, the overall trend of the category is still improving.” In the Chromebook market, HP shipped 1.7 million units in the second quarter of 2024, with a market share of 28%, continuing to maintain its first place. Bit. Lenovo ranked second, with global Chromebook shipments of 1.5 million units, a year-over-year increase of 9%. Acer, which grew the fastest during the quarter, ranked third with 1.2 million units shipped due to its success in government tenders in the Asia-Pacific region. Dell and Asus ranked fourth and fifth respectively, with both experiencing year-on-year declines in shipments.

Reference

In the second quarter of 2024, global tablet shipments increased by 18%

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