Apple's only revenue decline in Greater China! The iPhone has become other than anything else in China

According to news on August 2, the latest financial report shows that Apple’s global revenue in the third fiscal quarter of 2024 (second quarter of 2024) reached US$85.8 billion, a year-on-year increase of 4.9%, and its net profit was US$21.4 billion, a year-on-year increase of 7.9%. , both exceeded market expectations. However, amidst the noise of growth, Apple's revenue in Greater China fell by 6.5% year-on-year, becoming the only region where revenue declined.

According to data from market research institutions Canalys and IDC, domestic manufacturers have occupied the top five seats in the Chinese smartphone market for the first time in history, while Apple fell out of the top five and became the rest. fenyeApple’s artificial intelligence strategy

1. Control development costs:
   Apple needs to control artificial intelligence development costs to remain competitive.
2. Attract price-sensitive consumers:
   New AI features must attract price-sensitive consumers and prompt them to upgrade their devices.

iPhone succeeds in China

1. Installs hit new high:
   Despite revenue declines in Greater China, iPhone installs hit new highs.
2. Top 3 best-selling smartphones in Chinese cities:
   The top three best-selling smartphones in Chinese cities are all iPhones.

The above is the detailed content of Apple's only revenue decline in Greater China! The iPhone has become other than anything else in China. For more information, please follow other related articles on the PHP Chinese website!