WOO Network (WOO) Head of Global Operations William Wu Discusses the Current State of the Crypto Ecosystem, the Unique Features of WOO Products, and the Future Direction of WOO

As the crypto market continues to evolve, the demand for innovative and user-centric solutions is higher than ever. WOO, an ecosystem of aligned products, exemplifies this innovation through its WOOFi protocol — a decentralized exchange protocol boasting over $13 billion in cumulative trading volume and over 250,000 monthly active users

Head of global operations at WOO, William Wu, shares his thoughts on the present state of the crypto ecosystem, the unique features of WOO products and how they are creating more utility for the WOO token in this interview. Additionally, Wu discusses the difficulties and possibilities in the decentralized finance (DeFi) sector and the future direction of WOO.

Cointelegraph: How do you view the DeFi landscape's development? What is noticeably different from 3-4 years ago?

William Wu: Today's DeFi platforms provide more advanced capabilities like cross-chain swaps, real yield staking, unified assets, chain/network abstraction, account abstraction, action abstraction, and a user-centric approach compared to 3-4 years ago. The emphasis has changed from speculative trading to developing sustainable financial ecosystems that place the user at the center.

CT: In an industry known for its volatility, what strategies have you used to ensure WOO's sustainable growth?

We prioritize transparency, liquidity, and user experience at WOO. We have a designated market maker (DMM) program and a live proof of reserves dashboard that shows how transparent we are.

Our DMM program makes sure that market makers are treated fairly, which brings in top-tier players like Wintermute to give traders a lot of liquidity and depth. We also think that proof of reserves transparency shouldn't be limited to once-a-month snapshots; instead, exchanges should be able to prove their liabilities at all times, setting a new standard for the industry.

CT: Can you highlight some of WOO's most significant innovations and how they benefit your users?

Since traders started using WOO X and WOOFi, they have been the driving force behind their development. We have talked to the community a lot during this journey, listened to their feedback, and kept making our products better.

Every innovation we make is centered on the user experience, ensuring that it is simple to use and meets the needs of our users. Here are some of our most significant innovations:

CT: Can you share specific measures WOO has implemented to build and maintain trust within your community?

We have a real-time proof of reserves and liabilities dashboard at WOO, which shows how open we are. This tool lets users check the exchange's solvency 24/7, setting a new industry standard that goes beyond the usual monthly snapshots.

We follow high ethical standards by having regular audits and being in charge of everything in the world. Our transparent DMM Dashboard shows how market-making activities are handled fairly for all market makers. By putting transparency and ethical practices first, WOO X sets an example for the industry and keeps users' trust.

CT: The talent shortage is a big challenge for the crypto and blockchain ecosystem. How do you attract and keep the top talent in the space?

We make a unique work environment at WOO that is based on strong values like meritocracy, urgency, teamwork, integrity, and innovation to attract and keep the best talent. These values draw employees from well-known crypto businesses who share our goal.

Even though the crypto industry is getting older, it is still changing quickly and has a fast pace. A work environment that offers not only good pay but also a culture of support and positivity is now being sought by experienced professionals. Our team retention rates are very good: 47% of our staff has been with WOO for more than two years, which shows how well we keep top talent.

We also care about having a diverse workforce; women make up 27% of our employees, which is higher than the 26% average in the industry. We want to raise this number to 35% by actively looking for female members.

Our open corporate culture helps people work together, feel like they belong, and keep coming up with new ideas. Referrals from employees, community members, and partners are very important in our hiring process. These methods ensure that WOO hires and keeps team members who are interested, engaged, and committed.

CT: Can you describe the opportunities and programs WOO offers to support the growth and development of its employees?

We offer workshops, training courses, and mentorship programs to help people learn all the time. We also support cross-functional projects so that team members can learn new skills and explore different parts of the company.

Regular performance evaluations and 360 feedback help employees understand their strengths and areas for improvement and discuss future development plans with their direct supervisors.

Employees at WOO are spread out all over the world, but the main offices are in Taiwan and Poland. We also plan to open an office in Singapore. We encourage people from different departments to work on projects together to help them learn how to work with others and talk to each other. Our project management office encourages all teams to take the initiative.

CT: How does WOO engage with its community to gather feedback and ensure that the needs and concerns of its users are addressed?

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