Vivo China Vice President of Sales and Marketing Li Jingwen quietly resigned: 10-year veteran with outstanding achievements

According to industry news on August 4, Li Jingwen, vice president of marketing and sales of vivo China, has quietly resigned, and his replacement is yet to be determined. As for the reason for leaving, it is only vaguely known that it was personal reasons, and the details are unknown. Li Jingwen joined vivo through school recruitment as early as 2014. During his tenure, he promoted various important market strategies of vivo and drove significant growth in the Chinese market. He can be said to be a key figure in the development of vivo. Public information shows that Li Jingwen’s last public appearance was on November 17, 2023, more than 8 months ago.

China’s mobile phone market share in the second quarter of 2024

1. vivo (including iQOO): 17.93% (11.9506 million units), a year-on-year increase of 7.17%
2. Xiaomi: 16.25% (a year-on-year increase of nearly 20%)
3. Apple: 15.32%
4. OPPO: 14.78% (a sharp drop of more than 18% year-on-year)
5. Huawei: 14.43% (a sharp increase of 42.543% year-on-year)
6. Honor: 14.31%

   

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