Far from the rumored 51%, the proportion of Tesla owners returning to fuel vehicles is actually less than 13%

According to news on August 6, recent data shows that more than 50% of American Tesla owners have replaced their electric vehicles with fuel vehicles this year. As soon as this news came out, it immediately triggered widespread heated discussion. However, according to EV
Buyers Guide, this conclusion may be seriously misleading. The data comes from Edmunds, an automotive data analysis agency. Although the agency has provided many valuable vehicle transaction and test data in the past, this sales data has obvious flaws. Because this data only comes from traditional car dealers and only includes replacement vehicles, it does not fully reflect the true purchasing behavior of Tesla owners. Tesla adopts a direct sales model and does not sell through traditional dealer channels, which makes Edmunds data limited in reflecting Tesla owner behavior.

Meanwhile, the EV Buyers Guide cited data from S&P Global, revealing a reality that is very different from Edmunds data. S&P
Global’s data covers new car registration information and vehicle cancellations, so it can more accurately reflect the overall market conditions, including the behavior of owners who buy Teslas again, trade in vehicles after a total loss, and buy and sell vehicles privately.
According to S&P
Global data, up to 70% of Tesla owners choose to buy Tesla again, showing impressive brand loyalty. Another 10% of car owners switched to other electric vehicle brands, among which Rivian successfully attracted 9.8% of Tesla users. Only 13% of Tesla owners have replaced their vehicles with gasoline-powered vehicles, while among other buyers, the proportions of hybrids, plug-in hybrids, and diesel vehicles were 4%, 2%, and 1% respectively. .
Due to Tesla’s rapid increase in market share in recent years, these data may be subject to certain limitations. However, one thing is clear: the vast majority of Tesla owners are not choosing to return to gas-powered vehicles.
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