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NetEase Shufan's brand strategy upgrade: 'Products + Engineering + Talents” helps companies build digital intelligence competitiveness

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2024-08-06 00:59:02809browse

The wave of intelligence is coming. Digitalization and intelligence are not only changing the work and life of the public, but also bringing unlimited imagination to the industry. On November 2, at the 2023 NetEase Digital+ Conference with the theme of "Digital Intelligence Gathering Together, Let's Go on a New Journey", NetEase Shufan announced a new brand strategy, which will position it as a "digital intelligence software production leader" and propose a digital intelligence Ecological methodology, with "product + engineering + talent" as the core, builds unique digital intelligence competitiveness for each organization. Around this, NetEase Shufan has released multi-field and multi-dimensional upgrades and innovations in products, ecology, talent training, etc., to win the new era of digital intelligence with partners and customers! At the opening of the conference, Yang Xiaoyong, deputy director of the Hangzhou Municipal Economic and Information Bureau, delivered a speech. He affirmed NetEase's important contribution to the construction of Hangzhou's digital economy over the years, and said that the NetEase Digital+ Conference is a typical representative of the concrete implementation of the strategic cooperation between NetEase and the Hangzhou Municipal Government. , has gradually become a special conference on digital transformation in Hangzhou. At the same time, he expressed his message that through this conference, we can deepen industry communication and exchanges, inspire cross-border ideological collisions, promote industry collaboration, promote the construction of a digital and intelligent economy to empower high-quality development of society, and jointly embark on a new journey in the digital intelligence era. The brand strategy upgrade is committed to helping every organization build digital intelligence competitiveness. In the context of the accelerated growth of the digital economy and the rapid iteration of artificial intelligence technology, how to build its own unique competitiveness in the new era has also become an important issue for enterprises in the new era. core proposition of development. Wang Yuan, vice president of NetEase, executive director of NetEase Hangzhou Research Institute, and general manager of NetEase Shufan, said that different industries have different paths and methods to realize digital intelligence, but the common point is that common technology is needed to meet flexible needs. Among them, software is the advantage and soul, which can meet the customized needs of the business in the process of digital intelligence, so that the personality of each enterprise can be fully respected and the potential can be fully released. Therefore, software production is a key factor in building the digital intelligence competitiveness of enterprises.

NetEase Shufans brand strategy upgrade: Products + Engineering + Talents” helps companies build digital intelligence competitiveness

In this context, NetEase Shufan announced an upgrade of its brand strategy, focusing on "digital intelligence software production" to help enterprises by providing leading digital intelligence products and software engineering services, supplemented by full-channel digital intelligence talent training. Build unique digital intelligence competitiveness and develop steadily in the era of digitalization and intelligence.

Ecological strategy upgrade, work together to create a new digital intelligence ecosystem

The development of enterprise digital intelligence involves many links, and the combination of ecological forces is essential to effectively match the complex and diverse needs of enterprises. NetEase Shufan has always been actively involved in ecological construction, working with partners to create a win-win situation and build a prosperous ecosystem in terms of joint program creation and market expansion.

At the NetEase Digital+ Conference, NetEase Shufan proposed the Digital Ecosystem Methodology (PET), which will provide value by strengthening capabilities in three major aspects. Product means providing a complete CCDA product system, covering the four major technologies of cloud native, low code, big data, and artificial intelligence (Cloud Native, CodeWave, BigData, AI); talent means establishing talent selection and training System to open up talent supply channels; Engineering to establish efficient software engineering service methods.

Based on the "update" of the digital intelligence ecological methodology, NetEase Shufan released Yangfan Plan 2.0, with "building a value community" as the value proposition, integrating strategic partners, service partners, solution partners, distribution partners and new We have increased the strength of five major categories of ecological partners, including talent partners, and released and upgraded a series of ecological policies, plans and rights to win together in the new era of digital intelligence.

NetEase Shufans brand strategy upgrade: Products + Engineering + Talents” helps companies build digital intelligence competitiveness

In the next five years, NetEase Shufan Ecosystem will develop thousands of partners, provide 100,000 seats, and bring together millions of developers to jointly create an efficient business ecosystem and serve the great era of digital intelligence!

As one of the first batch of ecological partners of NetEase’s Shufan Sail Plan, Zhu Xinyi, managing partner of KPMG China Ecology and Partnerships, said at the meeting that the two parties have jointly created rich scenario-based application capabilities to facilitate the digital transformation of enterprises in all walks of life. Provide effective support. KPMG will continue to work with NetEase Shufan to promote the in-depth integration of emerging technology research and development and business scenario practice, continue to deepen industry customer service capabilities, and work together to meet the digital transformation needs of more industry customers.

Product upgrades, digital intelligence capabilities continue to evolve

After seven years of accumulation, NetEase Shufan has formed a rich product matrix in the four major technology tracks of cloud native, low code, big data and artificial intelligence. During the conference, Chen E, general manager of NetEase Shufan's cloud native and low-code products, and Yu Lihua, general manager of NetEase Shufan's big data product line, respectively introduced NetEase Shufan's relevant new products and innovations in the cloud native, low-code and big data product lines. Upgrade to further enhance NetEase Shufan’s digital intelligence capabilities and better serve enterprises’ digital intelligence upgrades.

金融企業のITレベルが向上するにつれて、ビジネスシステムの複雑さが増し、ビジネスの安定性と管理上の問題が徐々に明らかになり、Qingzhou Cloud Native Platform 2.0は、分散化を促進するために資産、マルチアクティビティ、安定性ガバナンスなどの機能を追加およびアップグレードします。このプロセスでは、あらゆる製品とソリューションが保証されます。さらに、このプラットフォームは大規模なモデル機能を統合し、新しく発売された CNC (クラウド ネイティブ コパイロット) コンポーネントを使用して、クラウド ネイティブ製品の機能を再構築し、ソフトウェア生産効率の飛躍的な成長を加速します。

ローコードに関しては、CodeWave インテリジェント開発プラットフォームは、「AIGC+ローコード」機能を再度アップグレードしました。このバージョンでは、IDE インターフェイス、CodeWave Design コンポーネント ライブラリ、アセットなどが完全にアップグレードされ、開発者に新しい外観を提供し、デジタル創造性を刺激します。同時に、このプラットフォームは、大規模モデル機能に基づいた CodeWave インテリジェント開発アシスタントのベータ版を正式にオープンし、SQL への自然言語変換、自然言語生成ロジック、ローコード ロジックなどの AI 機能による新しいエクスペリエンスを開発者にもたらします。解釈。

ビッグデータの分野では、一貫性のないビジネスの質、一貫性のない指標の入り口、遅い需要応答などの問題が、アジャイルで無駄のないデータの実現を妨げています。この会議で、NetEase Shufan は指標プラットフォームである EasyMetrics を発表しました。これにより、データ開発サイクルが平均 3 ~ 5 日短縮され、開発人材の消費が 30% 削減されながら、一貫性のない口径の問題をより適切に解決できます。同時に、データ開発の敷居を下げるために、NetEase ShufanのEasyDataデータ開発および管理プラットフォームには、ビジュアル開発のための新しいコンポーネント、問題のあるコードをブロックする「SQLスキャン」、およびSQL Copilotの新機能が追加されました。

人材アライアンスを形成し、産学、研究と連携して大規模なデジタルインテリジェンス人材倉庫を構築します

デジタルインテリジェンスの時代において、企業のデジタル人材に対する需要は徐々に増加しており、ソフトウェア産業の発展はまた、才能の重要な原動力とも切り離すことはできません。

ソフトウェア人材倉庫をさらに拡大するために、会議では、中国ソフトウェア協会、NetEase Shufan、および数百の大学が共同で立ち上げたトップ100大学人材同盟(以下「人材同盟」)が正式に設立されましたコアリソースの共有、イベントや活動、人材トレーニングと認定を含む一連の対策に依存し、ローコードの人材基準と評価システムを共同で作成し、デジタル人材トレーニングを共同で推進し、人材トレーニングの新しいモデルを模索し、デジタル産業の発展。

NetEase Shufans brand strategy upgrade: Products + Engineering + Talents” helps companies build digital intelligence competitiveness

産業協力と人材育成計画
  1. 大学、業界企業、研究機関と協力して、産業研究、ローコードコンテンツ構築、人材育成、エンジニア認定、コンテスト、インターンシップ、雇用機会を促進します。

NetEase Shufanの協力と成果

政府協力:

  1. は杭州浜江区政府と協力して、企業のデジタル開発と産業のインテリジェントアップグレードを促進するソフトウェア産業の強化基地を構築しています。

産業協力:

  1. 金融分野におけるデジタルおよびインテリジェントイノベーションモデルを探求するために、上海証券、天豊証券、安徽信用情報と戦略的協力協定を締結。

NetEase Shufan開発履歴

  1. 2016: NetEaseは戦略的にNetEase Cloudをリリースします。
  2. 2020: NetEase Shufan にアップグレードされ、名前が変更されました。
  3. 2023: ブランドをリフレッシュ。

サービス分野と顧客

  1. 金融、中央国営企業、エネルギー、製造、その他の分野の大手企業300社以上にサービスを提供しています。

Outlook と Vision

  1. NetEase Shufan は、テクノロジー、人材、ビジネス サービスの経験に頼って、パートナーと協力してデジタル変革とインテリジェントなアップグレードを推進します。

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