Interview with Lynk & Co Automobile Executives: Technology Optimization, Global Layout and New Progress in Intelligent Driving

DoNews Auto News on the afternoon of July 24, 2024, Mu Jun, deputy general manager of Lynk & Co Auto Sales Co., Ltd., and Wen Yuzhen, director of the brand public relations department, accepted media interviews in Beijing. In this interview, the two executives had in-depth exchanges on hot issues such as Lynk & Co's technological optimization, global layout, and new developments in intelligent driving technology.

Technical optimization: The AR-HUD problem has been properly solved

In response to the AR-HUD problems on the Lynk & Co 08 model, Mu Jun said that since this is the first time that Lynk & Co has applied new technology on this model, the first batch of vehicles has indeed I encountered a problem with reflections from the front windshield. However, the company acted quickly to replace all affected customers with new front windshields, and continues to follow up on user feedback to ensure that the problem is fully resolved. Currently, most of the feedback on the Lynk & Co 08 HUD issues in the market is based on old information. In fact, the company has actively responded to and resolved direct complaints from users through Weibo and other channels.

Regarding the Lynk & Co 07 model, Mu Jun pointed out that this model, as the second product using AR-HUD, has been fully optimized before launch, and basically no similar problems have occurred since November last year. He also reminded that some customers' self-filming behavior may affect the display effect of the HUD. It is recommended that customers choose the film-laying service provided by official channels to ensure the best user experience.

Globalization layout: Steady expansion of overseas markets

Wen Yuzhen introduced the globalization strategy of the Lynk & Co brand in detail during the interview. She said that Lynk & Co has positioned itself as a global brand since its inception and has been committed to building brand influence globally since its release in Berlin in 2016. At present, Lynk & Co has shipped vehicles to Europe, six Gulf countries and the Middle East market, and has begun to expand into Southeast Asian markets such as Vietnam and the Philippines. In the future, Lynk & Co will continue to expand markets, including Morocco and South America.

Wen Yuzhen emphasized that Lynk & Co focuses on establishing brand image and improving user experience in overseas markets, and establishes connections with local users through different business models and communication strategies. She said that Lynk & Co not only engages in trade exports, but also pays attention to the global influence of the brand and is committed to establishing a unique brand image in every market it enters.

Intelligent driving: accelerating progress, focusing on safety and privacy

In terms of intelligent driving technology, Mu Jun revealed the latest progress of Lynk & Co. He said that Lynk & Co 08 will launch the NOA function suitable for elevated road sections across the country in September this year, and plans to complete the national high-speed NOA push for the 07 model before the end of the year. For subsequent models such as the Z10, Lynk & Co is accelerating research and development to achieve autonomous driving capabilities on high speeds and complex road conditions in cities.

In response to the issues of data security and privacy protection that are of common concern in the industry, Mu Jun said that while promoting intelligent driving technology, Lynk & Co will strictly abide by relevant laws and regulations, strengthen data security management, and ensure that the privacy of car owners is not violated. He also mentioned that Lynk & Co, Meizu and other partners maintain an open and cooperative attitude in technology research and development to jointly promote the advancement of intelligent driving technology.

This interview not only showcases Lynk & Co’s latest achievements and strategic planning in terms of technology optimization, global layout and intelligent driving technology, but also demonstrates the company’s emphasis on user experience, data security and privacy protection. In the future, Lynk & Co will continue to uphold an open and cooperative attitude to provide car owners with a safer, more convenient and smarter travel experience.

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