Significant price reductions are useless. Apple’s iPhone has become another brand in China: Huawei surges by 50% and approaches first place

July 26 news, according to the latest China smartphone market quarterly tracking report released by international data company IDC, in the second quarter of 2024, China’s smartphone market shipped approximately 71.58 million units, a year-on-year increase of 8.9%. Among them, driven by manufacturers such as vivo, Huawei, and Xiaomi, the Android market grew by 11.1% year-on-year; while Apple's market demand improved significantly after significant price cuts, but the iOS market shipments still fell by 3.1% year-on-year.

1. The IDC report shows that vivo topped the Chinese market in terms of shipments in the second quarter, and also ranked first in retail sales in the first half of the year.

2. vivo’s new products in multiple price segments have ranked first in market share, and its sub-brand iQOO has a market share of 5.5%.
3. Huawei ranked second in the second quarter, with a year-on-year growth of more than 50%, and once again led the way in shipments in the first half of the year.
4. Huawei has narrowed the gap with Apple in the market above 4,000 yuan.
5. OPPO firmly ranks among the top three in market share, with Reno 12 series and A3 Pro achieving excellent results.
6. Honor cooperated with Yagu to launch the 200 series, ranking second in the 2000-3000 yuan market share, with cumulative X50 shipments exceeding 10 million.

   

   Xiaomi's domestic market shipments increased by 16.5% year-on-year. The success of its new energy vehicle Su7 has also brought more attention to Xiaomi mobile phones. Its hardware configuration and price advantages, coupled with the establishment of the "People and Cars Home" ecosystem, have provided Xiaomi provides strong support in maintaining and retaining users.

   

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