

With the rapid development of blockchain technology and the increasing prosperity of the cryptocurrency market, many innovative business models have emerged in the Web3 field, among which "Lumao Studio" is a typical representative. These studios earn profits for themselves and their customers by participating in project parties’ promotional activities, airdrops and other means.
Some friends who plan to set up a hair-raising studio will ask Lawyer Shao, can this thing be done? After all, I always see various cases on the Internet about how to get rich overnight by stroking hair, which must be exciting. I happen to have some spare money in my hand. If this thing is reliable, I will get a few good friends to invest in a side business. Benefits can also be shared in the future.
But I have just come into contact with the concepts of currency circle, USDT, and Web3. I wonder if there are any legal risks in establishing Lumao Studio. If so, what are the boundaries of the risks?
So during the operation of the hair studio, what are the legal risks that need to be paid attention to?
Article | Lawyer Shao Shiwei
01. What is Lumao Studio
Lumao, or Lumao airdrop, means that in the early stage of the operation of the Web3 project, users are eligible to receive airdrops by participating in project interactions, and will wait for subsequent projects to be launched Afterwards, the project will issue token rewards to users. After users obtain the tokens, they can liquidate them through over-the-counter transactions or selling them after the tokens are listed on the exchange.
It seems that the project side is a "big bastard" who is being exploited by users. In fact, this is not the case. If you want to get airdrop rewards from the project side, users need to meet the project side's airdrop standards as much as possible, and help through various interactive methods. The project team tests project vulnerabilities and remains active. Then the project team uses user test data to present the current project's active user volume, transaction volume, number of transactions, TVL, etc. to investors in order to obtain higher financing amounts.
Issuing airdrops was originally a user incentive measure taken by the project team to reward early users, but a studio specializing in airdrops has already been formed in China. By registering accounts in batches (the studio will buy "three-piece sets" in large quantities, that is, Gmail, Twitter and Discord, according to the requirements of the project party, these accounts are bound to complete different tasks) and imitate user interaction in order to obtain possible airdrops in the future.
However, for such behavior of Lumao Studio, there is also a case of witch detection by the project side. If it is judged to be a witch account (usually refers to a person or entity creating and manipulating multiple false identities or accounts in order to commit fraud) Bullying or manipulating the market, this behavior is called a witch attack), and the user will be disqualified from short-term investment.
02. What are the risks of hairdressing studio?
1. Where is the boundary of legal risk?
Is it possible to do hair salon? It is currently a blank area of legal supervision in our country. According to the relevant policies and regulations of our country, financing activities of project parties issuing coins (ICO) are clearly prohibited in the country. However, airdrops are actions from the user side, which can be compared to the scenes in the game. Players expect to receive rewards by completing tasks according to the rules of the platform. Prop rewards airdropped by the platform. In addition, users only receive "points" rather than tokens through interaction, and the project team does not make a deterministic commitment to the issuance of tokens during the interaction stage. In this way, ICO supervision is circumvented to a certain extent.
Although the 2021 924 Notice (the following provisions) clearly states the legal risks of virtual currency investment and trading activities, the content of the provisions is too broad and vague. Is "airdrop" equivalent to "virtual currency investment and trading activities"? If so, should we bear civil or criminal legal liability for related disputes that may arise? We cannot draw a definite conclusion from this provision alone.
Notice on further preventing and handling the risks of speculation in virtual currency transactions
Yinfa [2021] No. 237
(4) There are legal risks involved in participating in virtual currency investment and trading activities. If any legal person, unincorporated organization or natural person invests in virtual currencies and related derivatives and violates public order and good customs, the relevant civil legal actions will be invalid, and the resulting losses shall be borne by them themselves; those suspected of undermining financial order and endangering financial security will be investigated by relevant departments in accordance with the law. Investigate.
So, we cannot statically look at whether there are legal risks in establishing a hair studio itself, but we must consider, what entities will the studio deal with when engaging in this matter? ——Employees, customers, project parties. In the process of interacting with these entities, there may be some uncertain and dynamic business risks and legal risks.
2. Business risks of hair-raising studio
"If you stand on the wind, pigs will fly." Is now a good time to establish a hair-raising studio? Probably not anymore. According to an exclusive interview article, Lumao Studio was first launched between 2020 and 2021 [1]. Early participants may have received generous returns by participating in airdrops, but as more and more people flock to this track, While competition continues to intensify, this group has also attracted the attention of project parties, hackers, etc.
루마오 스튜디오는 일괄적으로 계정을 등록하고 교류하며 수익을 기다릴 수 있는 이상적인 상황이 아닙니다. 대신 많은 시간과 에너지, 금전적인 비용이 발생하게 됩니다. 스튜디오는 많은 수의 프로젝트를 찾아 선택해야 하며, 실제 사용자처럼 오랫동안 프로젝트에 주의를 기울이고 다양한 프로젝트의 요구 사항에 따라 계속 상호 작용해야 합니다. 또한 일부 프로젝트에서는 디지털 지갑에 USDT 및 Ethereum과 같은 토큰을 약속해야 합니다. 또한 모든 온체인 상호작용에는 가스 요금이 필요합니다. 마지막으로 토큰 발행에 대한 최종 해석권은 프로젝트 당사자에게 있습니다. 발행 여부, 방법, 형태는 프로젝트 시작 시 법적 구속력이 있는 형태로 결정되지 않습니다. 따라서 프로젝트 당사자는 주문일을 변경합니다. 낮에는 Stab'스튜디오가 드물지 않습니다.
다음과 같은 일이 발생하면 몇 달 또는 몇 년 동안 열심히 일한 후에도 혜택을 받지 못할 수 있습니다.
프로젝트는 앞으로 더 이상 에어드롭을 발행하지 않습니다.
에어드롭 수입이 투자한 가스 요금보다 낮습니다. 계정이 마녀로 표시됨(예: 체인 내 상호 작용의 일관성, 여러 지갑 주소 간 상호 이체 등이 프로젝트 당사자에 의해 마녀로 판단될 수 있음)
지갑 도난(예: 유출) 개인 키, 니모닉 단어, 이식된 트로이 목마 프로그램, 피싱 링크 클릭)
프로젝트 당사자의 최소 상호 작용 요구 사항을 충족하지 않습니다.
...
3.
앞선 소개를 통해 루마오 스튜디오는 어느 정도 정책적 리스크가 있고, 수익을 낼 수 있는 사업이 아니라는 점을 알 수 있었습니다. 프로젝트가 언제 토큰을 발행할지, 그리고 스튜디오가 최종적으로 얼마나 많은 토큰 보상을 받게 될지는 알 수 없습니다. 따라서 자신이나 타인을 위해 자위행위를 하는 과정에는 잠재적인 "동적" 법적 위험이 있을 수 있습니다. (1) 스튜디오가 직접 에어드롭을 수집할 사람을 고용하는 경우 다음과 같은 위험이 있을 수 있습니다. 직원이 코인을 사용하여 도망가거나, 직원이 조용히 소프트웨어에 트로이 목마를 심거나 실수로 피싱 링크를 클릭하여 스튜디오를 고통스럽게 만들었습니다. 힘들게 벌어 들인 수입이 "사라졌습니다". 지금 범죄 신고를 선택할 수 있나요? 이것은 약간 미묘합니다. 스튜디오가 피해자로 간주됩니까? 머리를 쓰다듬어 주는 것은 합법적인 수단을 통해 얻은 합법적인 수입인가요? 이러한 수입은 법으로 보호되나요? 실제로는 이런 경우가 많습니다. (2) 에어드랍은 사용자가 프로젝트 역학에 지속적으로 주의를 기울여야 하기 때문에 자체적으로 돈을 버는 것 외에도 일부 스튜디오에서는 에어드랍 서비스를 제공하기도 합니다. 사용자를 위해.
간단히 말하면, 스스로 돈을 벌기 위해 헤어 스튜디오를 열 때 모든 위험이나 손실은 내부에 있는 반면, 대행 사업은 외부 제3자로부터 손실이 발생할 수 있으므로 이에 비해 대행 사업은 법적 위험이 수반됩니다 꼭 해야 하는 경우에는 스튜디오가 고객과 서면 위탁 계약을 체결하는 것이 좋습니다. 계약이 스튜디오 자체의 위험을 완전히 회피하거나 면제할 수는 없더라도 최소한 두 사람의 의무를 명확히 할 수는 있습니다. 또한 계약을 통해 사용자는 발생할 수 있는 위험을 완전히 이해하고 일부 비합리적인 사용자를 걸러내며 향후 고객 불만이 발생할 가능성을 줄일 수 있습니다.
03. 마지막에 작성
일반적으로 Web3 Lumao Studio는 현재 법적 감독의 공백 상태에 있습니다. 스튜디오는 프로젝트 당사자, 고객 및 직원과의 관계를 처리해야 합니다.
지난 달 바이낸스 공동 창업자인 허이(He Yi)도 루마오 스튜디오(아래 사진)에 대한 자신의 태도를 밝혔습니다. 따라서 스튜디오는 시장이 성숙해짐에 따라 초기 수익 기회가 줄어들 수 있다는 점을 인식하고 장기적이고 다양한 사업 계획이 필요합니다.
[1] 루마오 스튜디오 단독 인터뷰: Web3_Tencent News의 '브러시 볼륨' 공개 https://new.qq.com/rain/a/20240701A067R600
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