Focusing on charging and full of imagination, Roma's global brand upgrades to create a full-scenario electricity experience ecosystem

On July 19, 2024, Shenzhen Romas Technology Co., Ltd. (hereinafter referred to as Romas) held a global brand upgrade and new product launch conference with the theme of "Focus on Charging, Full of Imagination", focusing on explaining Romas' full-scenario electricity experience strategy direction.

The full-scenario electricity experience strategy is the result of Romans’s focus on the charging industry for many years, and its continuous expansion of the charging product ecosystem through massive technology and user accumulation. It has insight into the market demand and has upgraded around technological innovation, global brand strategic layout and other aspects to create a full-scenario power consumption solution for Roma, giving users a more pleasant and ultimate charging experience.

This press conference also showcased Roma’s achievements in the past ten years and forward-looking layout for the next ten years, reshaped Roma’s brand positioning, brand vision and other dimensions, and also introduced the full-scenario-based Popular products such as Mini energy bars, small puddings, portable batteries and RX1000 outdoor power supplies created by the electricity experience strategy have made the public aware of a new Roma!

Focus on the charging industry, Romas’ ten-year charging brand development path

Romas was founded in 2012 and is a benchmark brand for rapid growth in the charging industry. At the beginning of its establishment, it reached the top of Taobao with its SENSE series of power banks. "Power Bank Category List", with its large capacity and high quality, it quickly occupied a place in the trend of mobile power supplies, and has sold more than 20 million units so far.

In the first ten years of development, Romans has always maintained a strong momentum and has been leading the domestic market, ranking first in online market share and ranking first in the Tmall Double Eleven mobile power category sales for 10 consecutive years. , ranked first in the 3C digital accessories category in the entire network for three consecutive years and many other great achievements, it is a well-deserved top charging brand.

In addition, always focusing on the charging field also gives Romas a deeper understanding and forward-looking vision of the industry. Romans began to deploy the global market as early as 2015, covering more than 80+ countries and regions, with a cumulative user base of over 100 million, and has reached strategic cooperation with more than 90 major global brands, including Metro, HP, Samsung, China Mobile, etc. .

Among them, in the Philippines alone, it has achieved sales of 200 million due to its advantages of capacity, safety, functionality and high quality. Today, Romans has become the world's leading charging brand!

Creating a "1+2+N" product ecology, Roma is "more than just a power bank"

Roma's continuous exploration in the charging industry has allowed it to successfully lay out power bank, energy storage power supply, charging head, wireless charging and Covers 10 major categories including car chargers. The important task of this brand upgrade is to break the impression of "ROMA = power bank" and to innovate the perception of "ROMA is more than just a power bank" with a full-scenario power experience strategy.

A primary fulcrum for the strategic upgrade of Romans’ full-scenario power consumption experience is the insight into global market dynamics. In recent years, the continued growth of the global digital economy and the rapid iteration of 3C electronic products have given rise to richer electricity usage scenarios and rapidly changing consumer demands.

In addition, the explosion of new energy vehicles has also pushed related industries to the forefront. The market size of charging guns in my country alone is expected to reach 6 billion yuan in 2025. In order to respond to consumers' demand for efficient and convenient charging solutions and improve the brand's ability to quickly adapt to emerging market trends, it is imperative to provide full-scenario power solutions.

Faced with the rapidly changing demands of all scenarios, if you want to match and implement a suitable charging solution in a short time, technological innovation is undoubtedly a key part. Romans has always focused on independent research and development and innovation, and its technological level ranks among the global industry leaders, with a cumulative domestic patent count of 322. In order to speed up the research and development and application of new technologies, new processes and new materials, and ensure that products that meet the latest market needs can be launched as soon as possible, Romans also established its own laboratory - Future LAB this year, through "technology + scenarios" The two-wheel drive innovative model explores the expansion of the ROMAS charging product ecology in all scenarios. Currently, it has three pillar technologies of "first-line three-charging", "two-way reversible charging technology" and "Powerplus", becoming a hot new product created by ROMAS. important support.

The realization of one-line three charging lies in the breakthrough innovation of bidirectional inverter fast charging technology. By constructing a pure hardware circuit, the charging protocol voltage is cleverly adjusted to the range that the C head or L head can recognize, thus realizing the L head and L head. C header line sequence conversion.

也就是說當給一根線兩端分別配上C頭和L頭，就可以實現同時為蘋果和安卓等設備充電而無需更換線材，同時也能為充電寶自身充電，大大減少了用戶出行的理線難度，提升多種設備補電的便利性。

一線三充的創新應用對充電領域有著極大的引領作用，最重要的是打開行業對於線材應用的想像，未來基於這個思路下還能開發出哪些有意思的技術和產品無疑讓人期待，這也是羅馬仕花費重金打造Future LAB的意義。

全場景用電生態逐步成熟，讓每個場景都有好用的產品

透過對新技術的研發和落地，讓羅馬仕全場景用電體驗策略有了更多的擴展空間。例如一線三充技術首次被運用在羅馬仕磁吸充電寶小雪糕系列上即大受成功，實用的有線+無線快充卻有著簡單輕便的線材收納方式，搭配時尚外觀迅速贏得了年輕用戶的青睞。

而在本次發布會上，羅馬仕再次展示了兩款搭載一線三充的產品：羅馬仕Mini能量棒和小布丁。 Mini能量棒作為一款專為女性設計的充電寶，口紅大小的輕巧身材可以輕鬆收進出行小包和身上任何一個口袋裡，高顏值的漸變色也很符合女性的審美，不僅能為出行減負還可以為生活增添色彩。

小布丁系列則採用雲錦啞光工藝，帶來絲綢般細膩觸感，小巧的體積下卻有著10000mAh的大容量，出行可以盡情玩，一天都是滿電。

事實上，羅馬仕全場景用電策略的產品生態擴張，主要基於室內、室外和移動三大類場景打造。戶外場景針對用戶電量需求程度分別搭配了不同的產品，如輕度戶外的小飛棍、小布丁、PMT系列，高階玩家的RM系列和專業戶外的儲能RX1000系列等。

室內場景則針對場地設備的需求分為家居和辦公兩個類別，家居場景對大件設備的補電需求更高，尤其擁有新能源車的家庭更需要好用且安全的充電產品，為此羅馬仕推出了86盒、充電樁和充電槍等產品；而在辦公場景則需要的是小巧方便能夠給手機電腦類產品即插即用的工具，羅馬仕為其打造了小魔術方塊插座和拉拉樂等「桌面型」充電產品。

而在移動場景，則針對旅遊、演唱會等場景推出更易拎易握持的小雪糕Qi2.0、PCP05/10等；針對商務出差，還推出了130W大功率的閃充棒，可以快速為筆記本補電，不影響辦公室效率。

總體來看，羅馬仕的全場景用電產品矩陣已經涵蓋了當下各種最常見的場景，並且在強大的技術創新支撐下，完全有能力快速鋪設新的用電解決方案。

當然，各場景之間並沒有很明顯的區隔，羅馬仕也有意賦予這些產品更強的通用性，讓其能夠滿足更多場景下的充電需求，用戶可以根據自己的需求和喜好自由選擇。

品牌煥新錨定高品質生活場景，新十年戰略打造全球充電行業新標竿

除了全場景用電體驗戰略的佈局，本次發布會羅馬仕也對品牌視覺進行了全新升級，提出了品質感、友善感與現代感的視覺主張，以高品質生活場景為基調，讓消費者有更佳的視覺體驗。

羅馬仕的LOGO以更貼近泛人群用戶日常的15度係數進行了全新的升級，使其更具科技力、專業度和現代感。一同發表的「冰海藍」品牌色，也傳遞出羅馬仕遠見與專注的品牌精神內核，也展現了羅馬仕堅持碳中與永續發展的概念。

今年4月，羅馬仕宣布了自己的「新十年全球戰略」規劃，確定了未來十年的目標：透過科技創新和卓越服務，將其打造成為全球充電行業的科技標桿，引領行業新標準，並定義產業未來的發展方向。

為此羅馬仕也將深圳南山作為全球研發營運中心，並建造了全球交付保障中心－江門產業園，整合全球直播、客戶服務和雲倉業務，將羅馬仕在製造業和供應鏈方面的獨特優勢輻射全球，成為羅馬仕成長發展的第二引擎，同時也是其全球品牌升級的重要支點。

十年的專注，讓羅馬仕已經完成了從行動電源品牌到全球領先的充電品牌的轉變。而本次全球品牌升級，尤其是全場景用電體驗策略的推行，透過將其在市場洞察和技術創新等方面的優勢放大，進一步提升快速適應新興市場需求的能力，逐步建立成熟的全場景產品生態。在下一個十年，羅馬仕將徹底重塑全場景用電標桿品牌的認知，成為全球充電產業的領導者，開啟充電新一代！

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