Animoca Brands Japan Partners With BONSAI NFT CLUB to Promote Traditional Japanese Art of Bonsai in Web3

Under the partnership, Animoca Brands Japan will support the global development of BONSAI NFT CLUB in the areas of marketing and token strategy

Animoca Brands Japan, a strategic subsidiary of Animoca Brands, on Wednesday announced a partnership with BONSAI NFT CLUB, a bonsai-themed NFT art project, to support the traditional Japanese art of bonsai in Web3.

Animoca Brands Japan will support the global development of BONSAI NFT CLUB in the areas of marketing and token strategy by utilizing the network of Animoca Brands, the duo said in a statement.

BONSAI NFT CLUB is an NFT project with the vision of turning bonsai, the traditional Japanese art of cultivating and shaping miniature trees, into content that art lovers around the world are passionate about.

The project has gained popularity thanks to the novel appeal of combining NFTs and bonsai and currently has more than 1,700 community members.

In recent years, the ancient art of bonsai has attracted significant attention from overseas via social media, especially on Instagram.

According to Business Research Insight, the global bonsai market size was $8.43 billion in 2022 and is expected to reach $24.59 billion by 2031.

The partnership between Animoca Brands Japan and BONSAI NFT CLUB will leverage the knowledge and expertise of Animoca Brands Japan and the community created by the BONSAI NFT CLUB to further promote the appeal of bonsai all over the world.

Since inception in 2021, Animoca Brands Japan has supported the global expansion of Japanese IP and content holders in the Web3 domain, including “SYMBIOGENESIS” by Square Enix, Dorcom Inc, and HashPalette Inc.

“BONSAI NFT CLUB will pursue the possibility of ‘Bonsai x Art market’ on an unprecedented scale through a partnership with Animoca Brands Japan, including a global token strategy,” the BONSAI NFT CLUB said.

“The BONSAI NFT CLUB will continue to expand its activities to bring more attention to this traditional art form: presenting Bonsai as art to the world,” said Yusuke Maji (Majisuke), representative of BONSAI NFT CLUB.

Kensuke Amo, Chief Operating Officer of Animoca Brands Japan, said they are pleased to partner with BONSAI NFT CLUB and support the global expansion of the traditional Japanese art of bonsai through their network.

He noted Animoca Brands Japan is committed to supporting the global expansion of Japanese IP and content, and to helping overseas projects expand in Japan.

“As part of this commitment, we launched the NFT Launchpad SORAH by Animoca Brands Japan in June 2024 to accelerate mass adoption of Web3, including through the powerful appeal of Japanese content and culture,” Amo said.

“Bonsai is a quintessentially Japanese art and this partnership is therefore a perfect fit,” he added.

Founded in 2021, Animoca Brands Japan is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a global Web3 company.

Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists, and game companies.

The firm provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

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