Unstoppable Domains and STEPN Join Forces to Introduce the \".stepn\" Top-Level Domain (TLD)

This initiative aims to revolutionize digital interactions by seamlessly integrating STEPN's native token, GMT, and other cryptocurrencies and NFTs within the Unstoppable ecosystem.

Unstoppable Domains, a leading Web3 domain name and digital identity provider, has joined forces with STEPN, a pioneer in Web3 lifestyle applications, to introduce the “.stepn” Top-Level Domain (TLD). This strategic collaboration will integrate STEPN's native token, GMT, and other cryptocurrencies and NFTs into the Unstoppable ecosystem, which boasts 865 partner applications across blockchain networks.

STEPN, a trailblazer in the move-and-earn space, boasts impressive achievements. Its platform, which incentivizes physical activity, has users earning GMT and GST tokens as they engage in real-world exercise activities, which are tracked using GPS technology. With a strong presence in the Web3 fitness scene, STEPN has recorded over 300 million kilometers traveled, 20 billion calories burned, and 21 million kilograms of carbon emissions offset since its launch. The platform also boasts a vast and engaged user base, attracting two to three million active users per month.

Recently, STEPN also launched STEPN GO, a Web3 social-lifestyle application that features a decentralized marketplace on major app stores. This expansion includes functionalities like the Haus System for seamless sneaker sharing and an Interactive Map for personalized avatar showcases, enhancing social connectivity and user engagement.

In joining Unstoppable Domains as a new partner, STEPN will collaborate with over ten Web3 companies, including industry leaders like Blockchain.com, in preparation for the upcoming ICANN general Top Level Domains (gTLD) application round in 2026. This strategic move aims to establish user-owned domains that bridge Web2 and Web3, ultimately enabling enhanced blockchain domain functionalities within the existing Internet infrastructure.

This collaboration marks a significant step towards integrating blockchain technology with everyday applications. Sandy Carter, COO at Unstoppable Domains, highlighted the transformative impact of Web3 in fostering online communities centered around fitness and rewards. The partnership with STEPN underscores Unstoppable Domains' commitment to exploring ICANN integration in the upcoming TLD issuance, positioning “.stepn” alongside traditional domains like “.com” and “.net.”

Yawn Rong, Co-Founder of STEPN, emphasized the pivotal role of blockchain domains in enhancing brand visibility and community engagement across Web3 platforms. The “.stepn” domain extension will enable STEPN users to amplify their presence as ambassadors within social and Web3 communities, driving greater adoption and utility of the STEPN ecosystem.

In conclusion, the collaboration between Unstoppable Domains and STEPN signifies a bold advancement in integrating blockchain rewards and decentralized applications into everyday life. As both entities prepare for future ICANN milestones, the “.stepn” domain stands poised to redefine digital engagement and brand empowerment within the evolving Web3 landscape.

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