ENS cooperates with GoDaddy, will the Web3 domain name registration track become a hot topic?

GoDaddy, as a world-renowned domain name registrar, recently announced a cooperation agreement with the Ethereum Domain Name Service (ENS), aiming to provide more convenient domain name link services for Web3 community users. The partnership will enable users to connect ".eth" domain names to traditional Web2 domain names for free.

This initiative not only simplifies the domain name operation process for Web3 users, but also increases the popularity of decentralized domain names. By partnering with ENS, GoDaddy further demonstrates its ongoing efforts to drive Internet innovation and user convenience.

Next, we will explore in detail the specific content of this cooperation and its potential impact on the blockchain field.

Introduction to GoDaddy: A veteran domain name registrar in the Web2 era

Company background:

GoDaddy was founded in 1997 by Vietnam War veteran and programmer Bob Parsons, originally named Jomax Technologies. In 1999, the company changed its name to GoDaddy and became an ICANN-authorized domain name registrar in 2000. Today, GoDaddy has grown into the world's largest domain name registrar and was successfully listed on the New York Stock Exchange in April 2015. GoDaddy has more than 20 million customers worldwide, manages 84 million domain names, and operates 14 data centers in multiple regions, including Arizona, California, Iowa, Washington, Asia, Europe and India. GoDaddy currently has more than 9,000 employees.

Business Overview:

GoDaddy provides a wide range of network services, covering five core areas: domain name registration, website building services, hosting, web security and online marketing. Its domain name services include registration, transfer, privacy protection, auction and squatting. The website building service helps users quickly create websites through website building tools and the WordPress platform. Hosting services provide a variety of options, including virtual hosting, high-end business hosting, WordPress hosting, VPS servers and dedicated servers. Web security services include SSL certificates and website security protection to ensure user data and transactions are safe. Online marketing services focus on email marketing to help companies increase their online influence.

Products and services:

1. Domain name service: GoDaddy provides a variety of domain name suffixes, from traditional .com and .net to emerging suffixes. Users can easily use its domain name management tools for domain name renewal, transfer and DNS management.

2. Website building service: GoDaddy’s website building tool and WordPress website building service make website building simple and intuitive. Users can design websites through drag-and-drop operations, or use the one-click installation function to quickly build WordPress websites.

3. Hosting: GoDaddy's hosting services include shared hosting, VPS hosting and dedicated server hosting, providing a stable and high-speed service experience. In particular, the optimized configuration of WordPress hosting services simplifies the website management process.

4. Web security service: GoDaddy provides SSL certificates and website security protection to ensure the security of website data and transactions. In addition, website backup services are provided to ensure the security of website data.

5. Online marketing services: GoDaddy’s email marketing and digital marketing suite helps users attract global customers and increase brand awareness and influence.

User Experience and Support:

GoDaddy is known for its excellent customer support services, providing 24/7 support. Whether by phone, email or live chat, users receive prompt assistance. Its customer service team is known for its expertise and responsiveness, ensuring that user issues are effectively resolved.

Price and packages:

GoDaddy’s price structure is transparent, ranging from economical packages to premium packages to meet the budget needs of different users. Although some service prices are slightly higher than the market average, its stable service performance and excellent customer support make it still very cost-effective.

User feedback and evaluation:

Users generally speak highly of GoDaddy’s domain name registration and website hosting services, especially start-ups and small and medium-sized enterprises. GoDaddy’s one-stop service simplifies the complexity of website construction and maintenance, allowing users to Be able to focus more on the business itself.

To sum up, GoDaddy has become the world's leading domain name and network service provider with its comprehensive services, stable performance and high-quality customer support. Whether it's domain name registration, website building or hosting, GoDaddy can provide satisfactory solutions.

GoDaddy partners with ENS, the domain name service cooperation in the Web2 and Web3 world has taken shape

Changes brought by the new cooperation:

Top domain name registrar GoDaddy recently announced a cooperation with the Ethereum Name Service (ENS), aiming to easily integrate traditional DNS domain names (such as .com and .net) and blockchain-based ENS .eth domain names. The partnership allows GoDaddy users to link existing domain names with ENS names they own at no additional cost. This means users can use .com addresses instead of .eth names in Ethereum-compatible applications. For example, if you own mywebsite.com and mywebsite.eth, you can use mywebsite.com for encrypted payments, Web3 website login, etc.

The role of domain name registrar:

Whenever a user visits a website, the computer looks up its IP address, gets the website content from the web server, and then loads the web page in the browser. To make it easier to remember, the Domain Name Service (DNS) converts these numeric addresses into names that are easy to read and remember, such as Bitskwela.com. The .com part of a website's URL is called the top-level domain (TLD) and is used for websites and email addresses (such as myusername@bitskwela.com). These domain names can be purchased from registrars such as GoDaddy, which provides domain name registration and web hosting services to more than 20 million individuals and businesses around the world.

Uniqueness of Ethereum Name Service (ENS):

Unlike centralized domain name registrars such as GoDaddy and Namecheap, ENS uses .eth as the TLD to provide blockchain-based decentralized domain name registration on the Ethereum network . ENS domain names are created through smart contracts, stored on the blockchain, and are compatible with wallets, NFT platforms, the Metaverse, decentralized applications and other aspects of the blockchain ecosystem.

Advantages for GoDaddy users:

This new integration has many significant benefits for GoDaddy users:

1. Lower barriers to entry: millions of Web2 users around the world can more easily access blockchain-based decentralized domains without additional fees or complex multi-platform integrations.

2. Unified identity: Users can use a single domain name on Web2 and Web3 platforms to achieve unified identity.

3. Simplified payments and integrations: Website owners can receive cryptocurrencies in their wallets or integrate with Web3 applications without having to connect a Web3 wallet address separately.

Users of the Brave browser, for example, may already be familiar with this concept. Brave allows users to set up a wallet and earn Basic Attention Tokens (BAT) through browser activity, which can then be withdrawn via a crypto wallet or to tip content creators. Likewise, GoDaddy-ENS Link allows customers to seamlessly connect existing websites with blockchain-based applications.

Limitations and challenges:

Although this integration brings many conveniences, there are still some limitations:

1. Compatibility issues: Some browsers do not yet fully support ENS.

2. Blockchain network problems: Network congestion or other problems in the blockchain network may affect the success of transactions.

Users must ensure to use compatible software and a stable blockchain environment when using this function.

Impact on future Web3 adoption:

Through this collaboration, traditional web giant GoDaddy and next-generation blockchain service ENS demonstrate the potential for Web2 companies to coexist with Web3 services. The future is not about competing with each other, but about simplifying the integration between the two and leveraging the strengths of each ecosystem to improve the experience for all users.

For example, a fashion e-commerce website called fashionclothing.com wants to accept crypto payments from Ethereum users. They can achieve seamless integration of crypto payments by purchasing the ENS name fashionclothing.eth and linking it with a traditional domain name on GoDaddy. This approach allows websites to start accepting crypto payments without additional service integration fees or coding changes.

In short, the cooperation between GoDaddy and ENS marks a new era in which traditional centralized Web2 companies and decentralized Web3 services coexist, providing users with a more convenient and unified Internet experience.

The future is unpredictable: Web3 domain name registration is still in the conceptual stage and is far from reaching the level of widespread popularization and application

Although GoDaddy is a leader in domain name registration and web hosting, and has demonstrated Web2 and Web3 through its cooperation with ENS potential integration of services, but there are also many challenges in this process. In September 2022, True Names Ltd., the company behind ENS, filed a lawsuit against GoDaddy, accusing it of wrongly declaring the eth.link domain name expired and selling it to a third party. The lawsuit, filed in the U.S. District Court for the District of Arizona, involves Dynadot and Manifold Finance. True Names Ltd. said the domain name was originally registered in 2018 by former employee Griffith.

In addition, leaders in the Web3 field have also questioned the use of GoDaddy’s DNS service. In August 2022, Binance founder Changpeng Zhao commented after the Curve domain name hijacking attack that any Web3 project should not use GoDaddy’s DNS service because it is vulnerable to social engineering attacks. Although Curve Finance officially denied that the incident was related to GoDaddy and pointed out that the problem was with the domain name server iwantmyname, the incident triggered widespread discussion about the security and reliability of GoDaddy.

GoDaddy’s security issues are not limited to the above incidents. In November 2020, the crypto mining company NiceHash discovered that its domain name registration record with GoDaddy had been changed without authorization, causing the website's email and network traffic to be briefly redirected. Although no data was stolen, the incident exposed GoDaddy's shortcomings in protecting against social engineering attacks. That same year, GoDaddy also suffered multiple security breaches, including a phishing scam and the compromise of 28,000 web hosting accounts. These incidents not only affected GoDaddy's reputation but also raised questions about its security measures.

In general, GoDaddy’s cooperation with ENS demonstrates the possibility of traditional Web2 companies coexisting with decentralized Web3 services, providing users with a more convenient and unified Internet experience. However, the legal challenges and safety concerns that come with it still require attention. With the advent of the Web3 era, can GoDaddy solve security vulnerabilities and win the trust of the Web3 community? Time will tell the future answer.

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