SBI Holdings Introduces Myaku N! NFT Service on XRP Ledger Ahead of World Expo 2025

Along with their sponsorship of the “EXPO 2025 Digital Wallet” project at the forthcoming World Expo, Ripple-partner SBI Holdings has revealed the

Japanese financial services conglomerate SBI Holdings, renowned for their sponsorship of the “EXPO 2025 Digital Wallet” project at the upcoming World Expo, has now unveiled the launch of a unique non-fungible token (NFT) service on the XRP Ledger.

Kicking off July 1, this new service, dubbed “Myaku N!,” will enable users to collect original NFTs from the EXPO 2025 Digital Wallet.

NFT Minting on XRP Ledger

A major initiative by Japan’s SBI Holdings sees the minting of World Expo 2025 NFTs on the XRP Ledger. Available for download on both iOS and Google platforms, these NFTs are accessed through the Myaku-N! digital wallet.

This project highlights the potential of digital collectibles and SBI Holdings' dedication to integrating blockchain technology into mainstream events.

According to a recent press release, the EXPO 2025 Digital Wallet NFT service is limited to 500 users, adding an exclusive touch. While users can still acquire rare NFTs and create commemorative ones, these digital assets cannot be sold or transferred.

The service is a joint effort between SBI’s crypto exchange arm, SBI VC Trade, and their NFT company, SBINFT, aiming to cater to the 28.2 million visitors expected at the 2025 World Expo in Osaka.

Since the digital wallet app service will end after the expo, the NFTs minted for the World Expo will no longer be visible after October 13, 2025.

Interestingly, these NFTs are viewable in real-time on the XRPL Explorer Bithomp by users.

Users of the “Myaku Reward Program” can collect NFTs and earn rewards based on their rank; expo activities, like charging the electronic money “Myakupe!,” will help users increase their standing.

More Incentives, Campaigns SBI is announcing additional benefits, lucky draws, and prizes through the “Myakumyakupon!” gift campaign in an attempt to further engage users.

This focus on XRP and NFTs is expected to aid in the broader adoption of these crypto-related technologies.

Past joint endeavors between Ripple and SBI Holdings have seen some interesting creations, including advancements in supply chain management, new remittance channels, and the development of the MoneyTap mobile payment app.

On a positive note, blockchain researcher Collin Brown highlights this development as the digital collections created on the XRP Ledger will showcase blockchain technological innovations and increase crypto adoption.

SBI Holdings is set to dazzle at the 2025 World Expo with its #XRP Ledger NFT initiative, EXPO2025 Digital Wallet. Partnering with #Ripple, SBI introduces Myaku-N!, allowing users to collect exclusive NFTs. These digital collectibles, minted on the XRP Ledger, showcase innovation… pic.twitter.com/yiDIZ1bGmh

— Collin Brown (@CollinBrownXRP) July 1, 2024

Meanwhile, data from CoinMarketCap shows that XRP is currently valued at around $0.4809, showcasing a bullish trend with a 1.96% increase over the last 24 hours and a 0.85% rise over the past week.

Previously, CNF also reported on SBI Holdings’ importance in the blockchain community after they became a new validator for XRP.

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