Ethereum domain name service ENS once soared 29%! Preview of new brand unveiled at EthCC

- This site (120bTC.coM): The cryptocurrency market generally recovered today, with Bitcoin rebounding to a maximum of $63,694, a one-day increase of more than 4%; Ethereum as high as $3,524, a single-day increase of more than 3%. .

• However, among the top 100 market capitalization, the most eye-catching performance is ENS, which is hailed as one of the most successful non-financial applications by Ethereum co-founder Vitalik Buterin.
• Note: Ethereum Name Service (ENS, full name Ethereum Name Service) is a decentralized naming protocol based on Ethereum, designed to map long and complex Ethereum addresses (such as 0x1234...abcd) into easy to remember and use A short domain name (such as myname.eth).
• ENS rose as much as 29% today
• CoinGecko data shows that the price of ENS rose from a low of $25.62 to a high of $33.05, with the largest single-day increase of 29%. It was tentatively reported at US$31.61 before the deadline, with the increase in the past 24 hours falling back to 21%; the market value is currently US$997 million, ranking 84th in the cryptocurrency market value rankings.
• In addition, ENS has also surged by more than 240% in the past year, leading Ethereum and Bitcoin with increases of 81.6% and 106.4% respectively.
• Expectations for ENS v2 upgrade
• One of the factors driving the price increase of ENS may be that investors are optimistic about the upcoming ENS v2 upgrade, which is expected to migrate the ENS protocol from the Ethereum mainnet to the Layer 2 network to enhance its scalability and lower transaction fees. In addition, ENS also proposed a new "layered registration system" designed to manage .eth domain names more efficiently, including managing subdomain names and configuring resolvers.
• Last week, the official also released a FAQ article regarding the ENS v2 upgrade to respond to the community’s concerns and questions. However, the community is most concerned about which Layer 2 network to migrate to and when to migrate, which remains unanswered in this article. The official roadmap currently shows that officials are starting to study the selection of L2 and the writing of new contracts for L1 and L2.
• New brand announced at EthCC
• In addition, ENS officials also announced a number of developments last week, including announcing on the 27th that a new brand will be announced at the upcoming EthCC (7/8~7/11).
• On the 28th, ENS subdomain development project Name Stone founder slobo.eth launched the ENSPro platform, which allows crypto users to register and manage up to 1,000 subdomains for free and without Gas, applicable to any ENS name, even integrated DNS (Domain Name System) name.
• On the 23rd, the official announced its cooperation with Intercap to introduce the traditional network domain name .box into the ENS management application, so that the .box domain name can not only be used for URLs and emails in the general Internet, but also as a personal Web3 on the chain identity. This marks the combination of blockchain technology and traditional networks, and also raises market expectations that ENS may integrate .com or more common domain names on traditional networks.

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