Despite major retailers launching deep discounts in the weeks leading up to the June shopping festival, Apple’s iPhone shipments in mainland China in May Volume still increased by 40%, which was lower than the previous month.
- The Chinese market has strong demand for foreign brand smartphones
According to Bloomberg calculations based on official data, Chinese smartphone shipments increased by more than 13%, but foreign brands (of which Apple accounts for the majority) ) is growing almost four times as fast.
- Apple’s price-cutting promotion strategy works
iPhone shipments began to rebound around March, growing by more than 50% in April. This is partly because Apple and its Chinese resellers have been cutting prices since early 2024, with deals extending into the crucial June 18 shopping holiday.
- Huawei competes with Apple in high-end market
The Chinese company is on the verge of hitting 1 billion active consumer devices running its own operating system, underscoring the U.S.-sanctioned company's battle with Apple in the high-end market compete.
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