Apple says: iPhone’s value retention rate is at least 40% higher than Android’s

News on June 27, today, Apple talked about the value retention rate in a new white paper. Apple said that compared with Android phones, the value retention rate of iPhones is at least 40% higher. As the models age, the gap in value retention rates between older iPhone models and Android models of the same period is getting wider and wider. It is understood that Apple implements a high-quality strategy and does not adopt the mobile phone strategy like most Android mobile phone manufacturers. It only launches one generation of iPhone a year, extending the iPhone life cycle. In addition, Apple officials rarely reduce the price of the current generation iPhone before the release of the next generation iPhone. Android brands cannot do this anyway, which also slows down the depreciation rate of the iPhone on the other hand. In addition, users are deeply tied to the Apple ecosystem. Once they enjoy the convenience of the ecosystem, it is difficult to get out of it. Therefore, they will still choose the iPhone for their next device, which invisibly reduces the depreciation rate of the iPhone. It is worth noting that in this white paper, Apple also mentioned that hundreds of millions of iPhones have been used for more than 5 years, and this number continues to grow. The use time of Apple devices is much longer than that of competing products. From 2015 to 2022, the repair rate of Apple devices outside the warranty period dropped by 38%. Repairing the back cover glass of iPhone 15 as a separate module can reduce customers' repair costs by more than 60%.

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