Apple: The iPhone's value retention rate exceeds that of Android phones by at least 40% and continues to grow over time

News on June 26th, Apple today released a new white paper called "Longevity by Design" and announced the expansion of the "Self-Service Repair Program" to the European market. This white paper focuses on Apple's philosophy on durability, repairability, and "truth in parts matching." In addition, this new white paper also contains some data about Apple products, summarized as follows: Compared with Android smartphones, the iPhone’s value retention rate is at least 40% higher, and as the model ages, this gap will continue further enlarge. There are hundreds of millions of iPhones with a lifespan of more than 5 years, and that number is growing. Overall, Apple products last longer than competing devices. From 2015 to 2022, the rate of out-of-warranty repairs dropped by 38%. Since the iPhone 7 series began adopting the new case design, the overall repair rate for accidental damage to iPhones has dropped by 44%. Since the iPhone 7 and iPhone 7 Plus introduced splash-proof designs, the repair rate for liquid damage has dropped by 75%. After considering iPhone 15 back cover glass repair as a separate repair item, customer repair costs have been reduced by more than 60%. 85% of the U.S. population is within a 30-minute drive of an Apple Store, Apple Authorized Service Provider (AASP) or Independent Repair Provider (IRP) location. According to a study by ULSolutions, 88% of third-party batteries caught fire or exploded during at least one test. Finally, Apple also explained its controversial repair practice of parts matching: Parts matching is a common practice that uses software to identify component parts through unique identifiers. Apple uses parts pairing to make repairs easier and more transparent for customers, while ensuring each device and the data it stores remains safe and performing at its best. This isn't meant to force consumers into Apple stores for repairs - in fact, Apple performs less than a third of the total out-of-warranty repairs. Additionally, Apple's in-warranty and out-of-warranty repair rates dropped by 78% and 38%, respectively, between 2015 and 2022, reflecting improvements in device quality and reliability.

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