Canalys: Xiaomi and Huawei will surpass Apple in Q1 2024 and become the top two in mainland China's TWS headset market shipments

, According to news from this website on June 26, market analysis agency Canalys Consulting today released the latest insights into the TWS true wireless Bluetooth headset market in mainland China.

In the first quarter of 2024, Xiaomi became the TWS brand with the largest shipments in the Chinese mainland market, followed by Huawei, and Apple ranked third.

Specifically, the TWS headset market in mainland China in the first quarter of 2024:

• Xiaomi shipped 3 million units, a year-on-year increase of 76.2%, and products with ANC active noise reduction function accounted for 29 %

• Huawei shipped 2.6 million units, a year-on-year increase of 55.5%, and products with ANC active noise reduction function accounted for 43%

• Apple shipped 2 million units, a year-on-year increase of 3.1%, with ANC active noise reduction function products Noise function products accounted for 75%

• Editor shipped 1.7 million units, a year-on-year increase of 12.0%, and products with ANC active noise reduction function accounted for 26%

▲ Xiaomi open-back headphones

The agency believes that Xiaomi’s latest open-back earphones, and with the help of the rapid new release rhythm and purchase and gift activities with Xiaomi smartphones, have significantly increased the shipment volume of TWS earphones. It has maintained dual sales for four consecutive quarters. digit growth.

▲Huawei FreeBuds SE2 Earphones

Huawei’s entry-level TWS earphones FreeBuds SE2 have driven the growth of its shipments, has achieved four consecutive quarters of rapid growth.

In addition, mainland China personal smart audio devices Q1 shipments in 2024 reached 19.5 million units, a year-on-year increase of 21.3% compared to 16 million units in the same period last year.

This site noticed that in addition to the 23% year-on-year growth of TWS headphones, the wireless headset market also recorded a 35% year-on-year growth.

Reference

• First Quarter of 2024, Mainland China TWS Market Insights

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