Bitrue Urges Followers to Go “All-in” on XRP, Attracting Backlash from the Exchange’s Community

Bitrue has long been one of the most pro-XRP exchanges. Over the past few years, it has rolled out numerous features to specifically cater to the community behind the Ripple-affiliated token.

Cryptocurrency exchange Bitrue has come under fire for a social media post urging its followers to go "all-in" on the XRP token. The post, which was shared on Twitter and Telegram on Friday, quickly attracted some backlash from the exchange's followers. One user pointed to the dismal price performance of the XRP token over the past five years, while others suggested that the post might be ill-considered given that it unmistakably sounds like financial advice. Some users also joked that the exchange's attempt to promote the token might be bearish for XRP.

However, Bitrue has been one of the most pro-XRP exchanges for a long time. Over the past few years, it has rolled out numerous features to specifically cater to the community behind the Ripple-affiliated token. Back in 2018, it adopted the XRP-affiliated token as its base currency, becoming the first major cryptocurrency trading platform to do so. It went on to expand the list of tokens that can be traded against XRP in the following years. In March, it made it possible to trade red-hot meme coins of the likes of BONK and SHIB against the Ripple-affiliated token. In 2019, the XRP-focused exchange also made a foray into the lending market, allowing users to pledge their XRP and other tokens in order to receive loans. In 2023, the exchange introduced zero withdrawal fees for XRP transactions. On top of that, Bitrue is running a Unique Node List (UNL) validator on the XRPL network, thus enhancing its security.

Despite its heavy involvement in the XRP ecosystem, some users still felt like the recent post went a tad too far. The XRP token is down 11% over the past month, plunging in tandem with the broader cryptocurrency market. The Ripple-affiliated token has underperformed other major cryptocurrencies despite gaining some semblance of legal clarity with Judge Torres's ruling.

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