Canalys: Global wearable wristband device shipments are expected to grow by 5% year-on-year in 2024

According to news from this website on June 24, Canalys released a report stating that the shipment volume of the global wearable wristband device market will increase 5% year-on-year this year, and the total volume will reach 194 million units.

Although shipments fell slightly by 0.2% in the first quarter of 2024, they benefited from the recovery of the smart watch market, which grew by 4% year-on-year, and basic watches (Notes from this site: refers to long battery life "Semi-smart watch/not fully smart watch") The market segment continues to pick up, with year-on-year growth of up to 10%, and the overall market is expected to rebound before the end of the year.

Canalys research analysts said: “Globally, the popularity of basic watches remains high. Its share of the wearable wristband device market reached its highest ever at 48% in Q1 2024 . The full-year shipment share is expected to reach 46%. "

With the advancement of user experience, tracking and intelligent functions of basic watches, more and more consumers are willing to choose these A model that can meet most needs and is affordable. The base watch has a long battery life, which for many users is an important factor in making the purchase.

Analysts also said that in the long term, growth in basic watches is expected to be outpaced by the expansion of smartwatches . As smartwatch battery life improves and cost competitiveness improves, this category will be more suitable for complex usage scenarios.

Reference

• Global wearable wristband device shipments are expected to grow by 5% in 2024

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