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In April this year, the analyst agency TechInsights released a report stating that Huawei’s Pura 70 series will ship more than 10 million units in 2024. It also predicts that Huawei’s smartphone shipments in China will exceed 50 million units in 2024, and will re- To regain the top position in the Chinese market.
Not long after, IDC also released a China mobile phone market tracking report. The report showed that Huawei had tied for first place in the Chinese market share in the first quarter of 2024, with a year-on-year increase of more than 100%.
The data and signs are already clear. Huawei’s comprehensive recovery is unstoppable, and it is only a matter of time before it returns to the top in the Chinese market. In fact, Huawei has not only achieved a rapid comeback in the Chinese market, but its overseas market expansion has also been rapid. Looking around the world, Huawei's business territory is steadily expanding, and its momentum to continue to lead the global market is unstoppable.
Just this past May, Huawei held an innovative product launch conference in Dubai. This was another launch event after the innovative product launch conference held in Dubai last December. At last year's Dubai conference, Huawei launched its first open-back TWS earphones - Huawei FreeClip earphones. The innovative "C-shaped bridge" design achieves a clever fusion of aesthetics and technology.
This time, Huawei has gone one step further - releasing new products covering various fields such as office, creation, sports and health, and audio-visual entertainment, including Huawei WATCH FIT 3, MateBook X Pro, MatePad 11.5”S, MateBook 14, and FreeBuds 6i In addition, the highly praised Huawei Watch WATCH 4 Pro, WATCH GT 4, and FreeClip earphones also bring new color options
This is Huawei’s largest global event in recent years. , the conference with the largest number of new products released at one time, not only brought many innovative products to global consumers, but also launched Huawei’s self-developed “Born to Draw” application, confirming Huawei’s outstanding strength in the field of self-developed innovation.
After this press conference, Huawei also held the "Warm World - Huawei Imaging Twelve Years Exhibition" in Dubai. This is the largest exhibition of imaging works in Huawei's history, showing Huawei's achievements in the field of imaging technology to global consumers. With its profound technological and cultural heritage.
With the opening of the Dubai conference, Huawei has successively held a series of eye-catching conferences in Latin America, Mexico, Asia Pacific, Kuala Lumpur, and Munich in Europe, and is constantly bringing consumers around the world. Come to more high-quality innovative products and services.
On the other hand, the products that Huawei has successively released in overseas markets have received widespread praise from consumers around the world and recognition from authoritative media. Take wearable devices as an example, Huawei WATCH FIT 3 Square. The watch is extremely light, weighing only 26g, which is equivalent to the weight of a strawberry, and the thickness of the body is as thin as 9.9mm, making it the thinnest smart square watch of Huawei with its diverse color choices, vibrant square UX interface and The ingenious combination of the colorful rotating crown makes this watch a fashionable accessory on the wrist.
At a critical juncture in Huawei's wearable products entering a new decade, the new WATCH FIT 3 has a square appearance, material craftsmanship and interactive design. Comprehensive innovation has been achieved in all aspects, and the square fashion aesthetics of Huawei's FIT series have been successfully reshaped. With the multi-shaped aesthetics of "one square and one circle" as the core concept, it continues to lead the new trend of global fashion trends
Since its official launch overseas in May this year, Huawei WATCH FIT 3 has won high-scoring recommendations from world-renowned media such as T3, Wareable, and the UK's top technology media Stuff, among which ExpertReviews gave it a very high rating of 5 stars. .
At the same time, Huawei’s main wearable products, WATCH GT 4 and WATCH FIT 3, have frequently appeared on billboards in major cities around the world. They can now be found in airports, business districts, and even main streets in cities around the world. See it.
It is worth mentioning that recently, Huawei Terminal has set up huge billboards in international cities such as Paris, Singapore, Dubai, Milan, Munich, Istanbul, Warsaw, and Mexico City. This move This has undoubtedly further enhanced Huawei’s visibility and influence in the global market.
You must know that these billboards are not only display windows for the Huawei brand, but also an important bridge for Huawei to communicate with global consumers. They intuitively convey Huawei's innovative concepts, technological strength, and high-end and fashionable brand image to the world. of consumers.
Thanks to Huawei’s continuous efforts in the global market, the latest report released by market research organization Canalys points out that Huawei leads the global wearable device market in the first quarter of 2024 with an astonishing 46% growth rate, firmly occupying the global market share. The top spot in terms of growth rate.
Huawei’s global development momentum is not limited to wearable products, its mobile phone business also shows strong potential.
Since the launch of the Pioneer Plan sales in China in April this year, the Huawei Pura 70 series has quickly swept across multiple regional markets such as Europe, Middle East and Africa, Asia Pacific, and Latin America. From the bustling Sheikh Road boulevard in Dubai, to the charming Bosphorus in Istanbul, from the conspicuous giant billboards at Warsaw Chopin Airport, to the busy pedestrian passages at Singapore Changi Airport, Huawei Pura 70 Ultra’s huge Advertisements are everywhere, and Huawei's latest top-notch imaging flagship phone has aroused widespread attention and discussion around the world.
In terms of media evaluation, many well-known overseas media such as Forbes and CNET have praised its peak imaging capabilities and unique aesthetic design. Forbes specifically noted that the Huawei Pura 70 Ultra’s “industry-leading camera hardware brings unprecedented innovative technologies and features.” In the global mobile phone imaging rankings of the authoritative organization DXOMARK, Pura 70 Ultra topped the list with a total score of 163 points, proving its outstanding strength and leadership in the field of imaging technology.
Huawei’s outstanding performance in the tablet field is also eye-catching.
According to an IDC report, Huawei’s tablet market share in China was as high as 36.3% in the first quarter of 2024, nearly 12 percentage points more than Apple. Behind this achievement is Huawei's continuous investment in product innovation, technology research and development, and market strategies.
Take the MatePad 11.5"S tablet released at the Dubai Innovation Product Launch Conference as an example. As a new solution for paperless learning in the industry, MatePad 11.5"S is equipped with a Cloud Clear soft light screen, which is based on Carefully crafted as a visual fatigue test model unique to Huawei Visual Health Laboratory. Through the perfect combination of the three major technical sectors of screen technology, display system, and sensory science, MatePad 11.5"S brings users the four ultimate experiences of "comfortable eye protection, clear and translucent, paper-like writing, and smooth touch".
Not only that, Huawei MatePad 11.5"S also supports the "Born to Draw" App. This is a painting software developed by Huawei, which is powerful and easy to use. It has a real and rich brush library, the first realistic canvas technology, Fangtian painting engine technology, AI intelligent selection, shortcut gestures and a series of innovative functions, building a full-scenario AI creation space for users, allowing unlimited artistic creation. possible.
For this tablet product, gold medal media Forbes gave high praise: "HUAWEI MatePad 11.5S is a very compact tablet, very suitable for people who like to sketch, and its soft-light screen is its best feature "
Authoritative media and shipment data also prove Huawei's leading position in the tablet market.
In the fierce competition in the global technology market, Huawei continues to show its rapid progress on the global stage by virtue of its excellent innovation strength, profound technological foundation and keen market insight. Huawei not only continues to lead in traditional fields such as smartphones and tablets, but also in emerging fields such as health, fashion, and creative creation, it is deeply integrated into the daily lives of global consumers to achieve all-round integration.
Next, the fierce Huawei is bringing more surprises and touches to consumers around the world at an even faster pace.
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