Bitwise, the issuer that participated in the application for Ethereum spot ETF, launched an advertisement introducing Ethereum and made the advertisement into NFT. 50% of the proceeds will be donated to the Protocol Guild created by the core contributors of Ethereum, and the other 50 % will be divided between the two actors.
Big Finance Sleeps
Bitwise stated that the "Big Finance Sleeps" short film it produced is the first national TV commercial produced in the form of NFT. The content is a dialogue between the two protagonists─Big Finance and Ethereum.
Big Finance is an old man wearing pajamas and business attire underneath, symbolizing traditional finance. He starts working hard non-stop at nine in the morning and gets off work on time at four. He claims that he has processed billions of funds in one day. Tired and ready to go to bed.
Ethereum, another young man wearing casual clothes, said that he also handles billions of funds a day, including stablecoins, NFTs, loans, etc., and works 24 hours a day.
Big Finance was very surprised after hearing this! But Ethereum hurriedly covered him with a quilt, saying that everyone is different and Big Finance should have a good rest and work again tomorrow.
But tomorrow is the weekend! Well~~ let’s rest until Monday!
Advertising NFT proceeds will be donated to the Protocol Guild and the two actors
Bitwise said that 50% of the NFT proceeds will be donated to the Protocol Guild, a collective financing mechanism created by Ethereum core contributors. The remaining 50% will be allocated to the ad's two actors, Jamie Kaler and Michael Tacconi.
So far, 1,392 of this NFT have been minted, and Protocol Guild, Kaler, and Tacconi have earned 0.62 Ether from the NFT, which is approximately $2,170.
This is another example of Ethereum’s unique ability to provide fair and transparent rewards to creators.
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