More than Apple’s commission! Tencent challenges Android mobile phone manufacturers to renegotiate share ratio

According to domestic media reports on June 21, Tencent is challenging Android mobile phone manufacturers and is renegotiating the sharing ratios for many of its popular mobile games.

This week, the official website of Tencent’s game “Dungeon & Fighter: Origins” (DNF mobile game) announced that it will no longer be available on the Android application platforms of Huawei, OPPO, vivo, Xiaomi and other mobile phone manufacturers (also nicknamed by the outside world) "Hardcore Alliance").

Tencent is not the first company to "rise up". Since the beginning of this year, a certain leading mobile game has renegotiated its share ratio with a number of domestic channels, from a 50-50 share to a 30-70 share, and has even been removed from the shelves in some channels.

Public information shows that the above-mentioned game belongs to another leading Internet company, and its overseas monthly revenue has exceeded 100 million in 2021. “As one of the core revenue sources of channel providers, many classic and popular mobile games are planned to be released within this year.” Channel dealers renegotiate the sharing ratio. "

The so-called channel dealer sharing refers to the profit that mobile app stores obtain from game users' recharges.

Calculated according to industry practice, the commission ratio is 50%, which also means that after the user downloads the game from the app store. For every 1 yuan you recharge, 0.5 yuan goes into the app store's pocket.

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