Honor foldable screen mobile phone 618 sales increased by 179%, multi-dimensional innovation capabilities bring strong market performance

With the successful conclusion of the 618 promotion, Honor officially announced the results of the 618 promotion immediately. Overall, Honor’s performance in this year’s 618 is very eye-catching. First of all, Honor mobile phones overall won the 28-hour final 28-hour Android phone brand sales championship on the JD.com platform. Among them, the performance of folding screen mobile phones is particularly impressive. During 618 this year, the sales of the Honor folding screen family increased by 179% year-on-year.

On June 13, Honor just launched its first small folding screen mobile phone, Honor Magic V Flip, officially bringing together all-format products in the folding screen category. At this 618, Honor Magic V Flip won the sales championship in the small folding screen category on all online platforms based on pre-sales alone. In terms of other mobile phones, the Honor 200 series won the sales championship of new mobile phone products on all online platforms. The Honor X50 GT won the sales championship of the 1500-2000 yuan price range on JD.com. Mao Platform 618 ranks first in sales in the price range of 1,000-1,500 yuan. As the only mobile phone brand on the market with foldable screen full-format products on sale, Honor’s strong market performance in the field of foldable screen mobile phones is mainly due to their thinness, reliability, battery life, communication, and health display. , intelligence and other multi-dimensional experience innovations. Since 2023, Honor has aimed at the goal of "the strongest folding screen brand", taking "thinness and lightness as the first technological strength of folding screens" as the starting point to increase its focus on the folding screen track. Specifically, Honor has continuously penetrated into multiple fields and sought innovative solutions across disciplines and fields, and has successively brought butterfly wing hinges, Luban titanium hinges, aerospace-grade magnesium alloy thin materials, and automatic It develops thin and light innovations such as shield steel materials, titanium alloy 3D printing processes, and Qinghai Lake batteries, and simultaneously creates industry firsts such as super-large external screens, oasis eye protection screens, SLR-level photo cameras, and platform-level AI intelligent interaction. Not long ago, Honor CEO Zhao Ming talked about the advantages of Honor’s foldable screen mobile phone in an interview with the media. He said that Honor’s foldable screen has “too many advantages”, including being far ahead of its competitors in being thin and light. At the same time, Zhao Ming said: "What we lead is in the most critical material core technology capabilities, including battery technology and material technology." The third point, Zhao Ming, gave Honor its leading edge in device-side AI. In addition, according to the latest report from market research organization TechInsights, in Q1 2024, Honor’s folding screen market share ranked third in the world and Western Europe, and second in China; horizontal folding screen market share ranked third in the world and Western Europe. , China ranks second. These data show that the outstanding performance of the Honor folding screen family in this 618 is no accident. Their innovation is injecting continuous vitality into the entire industry, and is also leading the industry to develop in a more diversified direction, bringing users More extraordinary experiences with cutting-edge technology.

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