Xiaomi's 2024 618 "Ultimate Battle Report" is announced: the cumulative payment amount across all channels exceeded 26.3 billion yuan, breaking the brand's previous sales record

News from this site on June 19, Xiaomi today released the "618 Ultimate Battle Report": The cumulative payment amount across all channels exceeded 26.3 billion yuan, breaking Xiaomi's previous sales record.

This site summarizes the details of Xiaomi’s battle report as follows:

JD/Tmall

• Xiaomi ranks first in cumulative sales of domestic mobile phones on JD/Tmall platforms; Redmi K70 mobile phone ranks first in cumulative sales of single domestic mobile phones; it ranks first in sales of mobile phones in multiple price segments, details are as follows:

Domestic mobile phones in the 4000-5999 yuan price range

• Xiaomi 14 ranks first in cumulative sales on JD.com, and ranks first in cumulative sales/sales on Tmall

Mobile phones in the 3000-3999 yuan price range

• Xiaomi 13 ranks first in cumulative sales, and Tmall ranks first in cumulative sales/sales

Mobile phones in the 1500-1999 yuan price range

• Redmi K70E ranks first in cumulative sales, and ranks first in cumulative sales/sales on Tmall

Mobile phones in the 500-999 Yuan price range

• Redmi Note 13 5G ranks first in cumulative sales

Xiaomi’s self-operated flagship store’s live broadcast room won 618 mobile phones Ranked first in the overall communication list; the amount paid to the live broadcast room of Xiaomi's official flagship store exceeded 1 billion yuan, setting a new record for live broadcasts in Taobao live broadcast stores.

#Pinduoduo

Xiaomi dominates domestic mobile phone brands It ranks first in both sales volume and sales volume; Redmi K70 ranks first in the cumulative sales volume of domestic mobile phone products; Redmi Note 13 5G ranks first in the mobile phone price range of 500-999 yuan, ranking first in both cumulative sales volume and sales volume.

Douyin

Xiaomi dominates the domestic mobile phone brand list & store list, ranking first in cumulative sales/sales; Redmi K70 It ranks first in cumulative sales volume/sales of domestic mobile phones; Xiaomi Mi 14 ranks first in cumulative sales/sales volume of domestic mobile phones in the 4000-4999 yuan price range; Redmi K70E ranks first in cumulative sales/sales volume of domestic mobile phones in the 1500-1999 price range.

Kuaishou

Xiaomi dominates the brand list & store list, ranking first in cumulative sales/sales; Xiaomi Civi3 dominates the domestic mobile phone list The single product ranks first in cumulative sales/sales; Redmi K70 takes the first place in cumulative sales/sales in the domestic mobile phone self-broadcast list; Xiaomi 14 ranks first in cumulative sales of domestic mobile phones in the 3000-3999 price range.

xiaomi home

Xiaomi home sales increased by 17% year-on-year. Mobile phone sales increased by 21% year-on-year, cumulative sales of online and offline instant retail business reached 650 million yuan, and mobile phone sales increased by 56% year-on-year.

Xiaomi Service

The peak daily completion volume of air conditioners increased by 39% year-on-year. Users purchase air conditioners from ordering to installation completion. It takes up to 3.5 hours; after the user’s mobile phone is repaired, there are 220 stores and 30 repair centers that maintain IP68 dustproof and waterproof standards.

Xiaomi Intelligent Ecology

Xiaomi TV S85 Mini LED won the first place in JD.com’s Mini LED TV single product sales; Mijia Air Conditioner Power Saving Pro 1.5 hp dominated JD.com/Tmall’s super first-level energy efficiency hang-up category sales / Ranked first in both sales volume; Mijia all-in-one washing and drying machine 12kg titanium gray dominates JD.com / Tmall all-in-one washing and drying machine 10kg + ranks first in sales/sales in the capacity segment.

Xiaomi ecological chain categories have won a total of 88 firsts on JD.com and Tmall platforms, including but not limited to the following categories:

• Redmi display 27-inch 4K version dominates JD.com The 27-inch 4K office market ranked first in sales/sales volume

• #Won the first place in mobile phone washing category/camera category/pet fish tank and aquarium category in JD/Tmall category sales/sales volume

• Smart door lock category/screen light category/decorative table lamp category won the first place in JD/Tmall category sales

• humidifier category / Hair ball trimmer category / Air purifier category / Mobile power category / Health monitoring category / Walkie-talkie category / Curtain motor category won JD.com category sales / Double first place in sales

• Mijia Smart clothes dryer 1S / Mijia humidifier 2 / Mijia smart sterilizing foot bath / Mijia anti-blue light glasses / Xiaomi walkie-talkie 2S / Mijia inflatable 2 / Mijia precision screwdriver set / Mijia polarized sunglasses set won JD.com Single product sales/sales number one The clothes dryer category ranked first in sales on JD.com

• The mite removal device category/smart curtain category/vertical eye protection lamp category ranked first in sales on JD.com

• The fascial gun category won the first place in JD.com category sales/sales volume and the Tmall category sales volume

• The smart speaker category won the Tmall category sales/sales volume Ranked first in both sales volume and category on JD.com

• Mijia Mini Fascial Gun 2C/Mijia Body Fat Scale S400 ranked first in single product sales/sales volume on JD.com, and ranked first in Tianjin No. 1 in single product sales for cats

• Mijia Electric Nose Hair Trimmer ranks No. 1 in single product sales/sales on Tmall and No. 1 in single product sales on JD.com

• Redmi Projector Lite Version / Mijia Smart Smoke Purifier P1 / Mijia Mite Remover 2 / Handheld Garment Steamer 2 / Mijia Portable Hair Dryer H101 Xiaomi Mijia Inkjet Printing All-in-One Machine / Mijia Thermos pocket version / Mijia colorful suitcase / Xiaomi classic business backpack 2 / Mijia multi-functional sports and leisure chest bag / Xiaomi small backpack ranks first in single product sales on JD.com

• mi Home smart bathroom heater Pro / Mijia smart skipping rope ranked first in single product sales on JD.com

• Smart health category / Router category ranked No. 1 in Tmall category sales Mijia weight scale S200 / Xiaomi Smart Massage chair ranks first in single product sales on Tmall

The above is the detailed content of Xiaomi's 2024 618 "Ultimate Battle Report" is announced: the cumulative payment amount across all channels exceeded 26.3 billion yuan, breaking the brand's previous sales record. For more information, please follow other related articles on the PHP Chinese website!