Honor foldable screen mobile phone 618 sales increased by 179%: multi-dimensional experience innovation set off a storm of popularization of foldable screens

As a "reserved program" of 618 every year, the sales battle reports of various brand manufacturers will become the focus of everyone's attention. And on June 19, Honor released the ultimate battle report of this year’s 618, or the victory report:

From the above battle report, we can easily see that Honor’s performance in this year’s 618 is very eye-catching. First of all, Honor mobile phones overall won the 28-hour final 28-hour Android phone brand sales championship on the JD.com platform. Among them, the performance of folding screen mobile phones is particularly impressive. During 618 this year, the sales of the Honor folding screen family increased by 179% year-on-year, which is quite outstanding. It is also worth mentioning that Honor just released its first small folding screen mobile phone, Honor Magic V Flip, on June 13. Yes, this newly launched mobile phone won the sales championship in the small folding screen category on all online platforms based on pre-sales alone during this 618 period. In terms of other mobile phones, the Honor 200 series won the sales championship of new mobile phone products on all online platforms. The Honor Mao Platform 618 ranks first in sales in the price range of 1,000-1,500 yuan. It can be seen that the Honor folding screen family has indeed achieved very eye-catching market performance during this 618 Shopping Festival. But it’s not just this 618. According to the latest report from the market research organization TechInsights, throughout Q1 of 2024, Honor’s folding screen market share has ranked third in the world and Western Europe, and second in China; specifically for horizontal folding screens, Honor’s market share has ranked third globally and in Western Europe, China ranks second. With the Honor Magic V Flip small folding screen mobile phone joining the Honor folding screen product matrix on June 13, I believe their performance in Q2 will be even better. This 618 campaign will Outstanding performance is a sign. According to a report by data research organization IDC, in the first quarter of 2024, China's folding screen mobile phone market continued to maintain rapid growth, with shipments reaching 1.86 million units, a year-on-year growth rate of an astonishing 83%, fully demonstrating There is huge potential and dynamism in this market segment. With multi-dimensional experience innovations such as thinness, reliability, battery life, communication, health display, and intelligence, the Honor foldable screen family is driving the foldable screen mobile phone market to rapidly advance towards full popularization. Take the just-released Honor Magic V Flip, for example. Before this, small folding phones were facing slowdowns in growth, and many mobile phone manufacturers also suspended updates of small folding phones. However, after the launch of Honor Magic V Flip, It quickly won the sales championship of 618 in this category, which is essentially due to Honor’s innovation in small folding product ideas and technology, through the 4-inch industry’s largest external screen and unique interaction method, coupled with the extremely thin and light body, 4800mAh The long battery life brought by the Qinghai Lake battery solves many pain points of small folding mobile phones, and the price of this mobile phone starts at only 4,999 yuan, which will surely lead a wave of popularization of small folding mobile phones.

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