First summit! Huawei Q1 surpasses Samsung to become the world's best-selling foldable screen mobile phone. Honor's overseas sales also surge

Counterpoint Research data shows that Huawei surpassed Samsung Electronics for the first time and became the world’s largest foldable smartphone manufacturer.

Huawei tops the list of foldable smartphone sales for the first time

Driven by its new 5G models, Huawei topped the list of global foldable smartphone shipments for the first time in the first quarter of this year Location.

Data from Counterpoint Research shows that in the first quarter of this year, Huawei’s foldable mobile phone shipments accounted for 35% of the global share, an increase of 21 percentage points from the same period last year.

During the same period, Samsung's market share fell by 35 percentage points to 23%. At the same time, Honor’s market share soared to 12%, ranking third.

Huawei's transition to 5G on foldable devices was a key driver of its 257% year-over-year growth in the first quarter. Counterpoint noted that a year ago, Huawei's foldable product portfolio consisted solely of LTE devices. However, by the first quarter of 2024, the proportion of 5G-enabled foldable phones has soared to 84% of the brand's total foldable phone shipments.

Huawei released the Mate X5 in the Chinese market in September last year, and it has become one of the best-selling models in the Chinese folding screen mobile phone market for three consecutive quarters. Earlier this year, Huawei launched the Pocket 2 flip phone. Both models were well received and sold strongly.

Glory’s overseas sales have increased significantly

In addition, Honor has also achieved substantial growth in shipments in overseas markets. In the first quarter of this year, Honor's global foldable mobile phone market share jumped to 12% from 3% a year ago, becoming the third largest manufacturer.

Honor's shipments in markets outside China have increased significantly from a small base, mainly due to its inward-folding book-type Honor Magic V2, which became the largest shipment in Western Europe in the first quarter of 2024 of foldable phones.

Similarly, Motorola increased its global market share to 11%, ranking fourth, with its Razr 40 (aka Razr 2023) becoming the most-shipped foldable model in North America.

The competition between Huawei and Samsung is heating up. Counterpoint said Samsung "aims to regain market leadership with the upcoming Z Flip 6."

Counterpoint Research also noted that book-type foldable screens accounted for 10% of global foldable screen market shipments in the first quarter of 2024 55%, exceeding the clamshell type for the first time since 2021.

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