After being controlled by 'AIGC Experience School' for 25 minutes, how can a large model still be played like this?

What are the big model manufacturers doing in 2024?

Take a "hammer" and search for "nails" all over the world.

In 2022, the explosion of Wenshengtu brought “AIGC” into the public eye. In 2023, the big model craze is coming. People are talking about how interesting AI conversational robots are and what progress the large model technology behind them has made.

In 2024, most people’s focus will shift to the application layer, hoping that AIGC will change from “interesting” to “useful”.

In various industries such as finance, education, medical care, energy, automobiles, etc., we have seen the initial influence of AIGC and the huge imagination space in the future. We also know that the implementation of large models in all walks of life is a gradual process, and the profound impact of new technologies will gradually appear over a long period of time.

Essentially, the "nail" has always been there, but the large model gives us a more powerful "hammer".

Marketing, as an important implementation scenario of artificial intelligence technology, has become a direction that many companies and practitioners want to make breakthroughs. Continuing to deepen the transformative role of large models is expected to accelerate the process of intelligent upgrading in the marketing field.

In this context, Volcano Engine and NVIDIA join hands with this site and CMO Club to jointly launch the "AIGC Experience School" video program, inviting marketers to discuss AIGC application thinking and practice. There are six episodes in total, and each episode will solve three key issues, from cases to practical operations, and guide marketers to skillfully use AIGC to achieve business growth.

On June 19, the first issue of "AIGC Experience Party" will be officially launched, with the theme "From interesting to useful, how AIGC promotes marketing growth."

The two famous guests in the first episode are Ban Lichan, founder of CMO Club, and Luo Yihang, head of AI solutions for Volcano Engine.

Guest Profile

Ban Lichan, founder & CEO of CMO Club (Chief Marketing Officer Club) , community marketing, B2B marketing expert, former general manager of BlueFocus Business Unit, served as editor-in-chief of "Market Circle", "Advertiser", and "Lenovo" magazines, and worked in the Brand Promotion Department of Lenovo Group, China Enterprise Confederation, China Digital Group. As a well-known influential figure in the marketing industry, he has 20 years of experience in the marketing industry. In 2016, she took the lead in establishing the China Chief Marketing Officer CMO Club platform, which has empowered the marketing departments of tens of thousands of companies to grow professionally. At the same time, he also serves as a marketing consultant for dozens of well-known companies and an innovation and entrepreneurship mentor at Haier Maker Lab.

Luo Yihang, the person in charge of the Volcano Engine AI solution, is responsible for the planning, implementation and commercial cooperation of the Volcano Engine AI application product. He has participated in the planning and construction of ByteDance AI middle platform. He graduated with a PhD from the Department of Automation of Tsinghua University and has been engaged in technical research and commercial implementation in the fields of cloud computing and AI for more than ten years. He is also the vice chairman of the Beijing AI Innovation and Application Pilot Zone and an AI course lecturer at Cheung Kong Graduate School of Business.

Preview of exciting content

In 2023, the Volcano Engine AI application product line will begin to introduce large model functions, with certain marketing direction from the technical, program and customer levels. accumulation.

If we dismantle the marketing process, on the one hand it is Marketing, with the main goal of improving brand awareness and customer acquisition, and on the other hand, Sales (Sales), with the final conversion and order completion. Lord. In this process, large model technology has its “use”.

From the perspective of the marketing industry, large models will first bring about structural changes in the production methods and production efficiency of marketing content. From a technical perspective, the large model itself is generalized and diffuse, and marketing scenarios have higher requirements for content quality and controllability. It requires in-depth training of a large amount of data, logical specifications, and empirical models from subdivided industries to stably control the quality of model generation and truly implement it in marketing.

Some of the most talked about questions include: Has AIGC brought real value to marketers? What are the specific applications of AIGC in the marketing field? How do marketers measure the effectiveness of AIGC?

The above questions will be revealed in the first issue of "AIGC Experience School".

Live broadcastRegistration

At 7 pm on June 19th, come to the live broadcast room to see how AIGC promotes marketing growth. Scan the QR code to register.

Reward Questionnaire

Have you currently used AIGC in your daily work? Your feedback is welcome. . We have prepared some small gifts, please remember to fill in the mailing information.

Clickthis link to participate in the questionnaire.

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